An Examination of Electronic Cigarette Content on Social Media: Analysis of E-Cigarette Flavor Content on Reddit
Wang, Lei1; Zhan, Yongcheng2; Li, Qiudan3; Zeng, Daniel D.2,3; Leischow, Scott J.4; Okamoto, Janet4
Source PublicationINTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH
2015-11-01
Volume12Issue:11Pages:14916-14935
SubtypeArticle
AbstractIn recent years, the emerging electronic cigarette (e-cigarette) marketplace has shown great development prospects all over the world. Reddit, one of the most popular forums in the world, has a very large user group and thus great influence. This study aims to gain a systematic understanding of e-cigarette flavors based on data collected from Reddit. Flavor popularity, mixing, characteristics, trends, and brands are analyzed. Fruit flavors were mentioned the most (n = 15,720) among all the posts and were among the most popular flavors (n = 2902) used in mixed blends. Strawberry and vanilla flavors were the most popular for e-juice mixing. The number of posts discussing e-cigarette flavors has increased sharply since 2014. Mt. Baker Vapor and Hangen were the most popular brands discussed among users. Information posted on Reddit about e-cigarette flavors reflected consumers' interest in a variety of flavors. Our findings suggest that Reddit could be used for data mining and analysis of e-cigarette-related content. Understanding how e-cigarette consumers' view and utilize flavors within their vaping experience and how producers and marketers use social media to promote flavors and sell products could provide valuable information for regulatory decision-makers.
KeywordE-cigarette Flavor Social Media Reddit E-juice E-liquid
WOS HeadingsScience & Technology ; Life Sciences & Biomedicine
DOI10.3390/ijerph121114916
WOS KeywordSMOKING ; YOUTUBE ; TOBACCO ; PERCEPTIONS ; INFORMATION ; AEROSOLS ; VIDEOS ; ADULTS ; HARM
Indexed BySCI ; SSCI
Language英语
Funding OrganizationU.S. National Institutes of Health (NIH)(1R01DA037378-01) ; Important National Science & Technology Specific Projects(2012ZX10004801 ; National Natural Science Foundation of China(91224008) ; 2013ZX10004218)
WOS Research AreaEnvironmental Sciences & Ecology
WOS SubjectEnvironmental Sciences
WOS IDWOS:000365645500084
Citation statistics
Document Type期刊论文
Identifierhttp://ir.ia.ac.cn/handle/173211/10527
Collection复杂系统管理与控制国家重点实验室_互联网大数据与信息安全
Affiliation1.Tianjin Univ, Coll Management & Econ, Tianjin 300072, Peoples R China
2.Univ Arizona, Dept Management Informat Syst, Tucson, AZ 85721 USA
3.Chinese Acad Sci, Inst Automat, State Key Lab Management & Control Complex Syst, Beijing 100190, Peoples R China
4.Mayo Clin, Scottsdale, AZ 85259 USA
Recommended Citation
GB/T 7714
Wang, Lei,Zhan, Yongcheng,Li, Qiudan,et al. An Examination of Electronic Cigarette Content on Social Media: Analysis of E-Cigarette Flavor Content on Reddit[J]. INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH,2015,12(11):14916-14935.
APA Wang, Lei,Zhan, Yongcheng,Li, Qiudan,Zeng, Daniel D.,Leischow, Scott J.,&Okamoto, Janet.(2015).An Examination of Electronic Cigarette Content on Social Media: Analysis of E-Cigarette Flavor Content on Reddit.INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH,12(11),14916-14935.
MLA Wang, Lei,et al."An Examination of Electronic Cigarette Content on Social Media: Analysis of E-Cigarette Flavor Content on Reddit".INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH 12.11(2015):14916-14935.
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