A Probabilistic Mechanism Design for Online Auctions
Zhang, Jie1,2,4,5; Li, Linjing1; Wang, Fei-Yue1,2,3,4
2017
发表期刊IEEE ACCESS
卷号2017期号:.5页码:10782-10794
文章类型Article
摘要Recently, there has been a rapid growth of the online auctions in e-commerce platforms, in which small and/or medium-sized enterprises (SMEs) heavily depend on the advertising systems. In this paper, we design flexible mechanisms to reduce the competition of SMEs without affecting competitive large companies in order to maximize the profit of e-commerce platform and to keep the ecosystem healthy. A probabilistic pricing mechanism design approach is investigated for online auctions. Utilizing this approach, we introduce the notation of simple mechanisms as a tool for designing new mechanisms. Based on a simple and a classical, the proposed mechanism probabilistic mechanisms are designed and their properties are analyzed. Furthermore, we devise two mechanism design algorithms for different application scenarios. Experiments are presented to demonstrate the flexibility and the effectiveness of the proposed probabilistic mechanism design approach.
关键词Mechanism Design Online Auctions Randomized Mechanisms E-commerce Computational Experiments Probabilistic Mechanism Design
WOS标题词Science & Technology ; Technology
DOI10.1109/ACCESS.2017.2705120
关键词[WOS]AD AUCTIONS
收录类别SCI ; SSCi
语种英语
项目资助者National Natural Science Foundation of China(71402178 ; 61233001 ; 61374105 ; 61533019 ; 71232006 ; 71202169 ; 71472174)
WOS研究方向Computer Science ; Engineering ; Telecommunications
WOS类目Computer Science, Information Systems ; Engineering, Electrical & Electronic ; Telecommunications
WOS记录号WOS:000404360000067
引用统计
被引频次:2[WOS]   [WOS记录]     [WOS相关记录]
文献类型期刊论文
条目标识符http://ir.ia.ac.cn/handle/173211/15252
专题复杂系统管理与控制国家重点实验室_先进控制与自动化
作者单位1.Chinese Acad Sci, Inst Automat, State Key Lab Management & Control Complex Syst, Beijing 100190, Peoples R China
2.Qingdao Acad Intelligent Ind, Inst Parallel Econ, Qingdao 266000, Shandong, Peoples R China
3.Natl Univ Def Technol, Res Ctr Computat Expt & Parallel Syst Technol, Changsha 410073, Hunan, Peoples R China
4.Univ Chinese Acad Sci, Sch Econ & Management, Beijing 100049, Peoples R China
5.Univ Chinese Acad Sci, Sch Comp & Control Engn, Beijing 100049, Peoples R China
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Zhang, Jie,Li, Linjing,Wang, Fei-Yue. A Probabilistic Mechanism Design for Online Auctions[J]. IEEE ACCESS,2017,2017(.5):10782-10794.
APA Zhang, Jie,Li, Linjing,&Wang, Fei-Yue.(2017).A Probabilistic Mechanism Design for Online Auctions.IEEE ACCESS,2017(.5),10782-10794.
MLA Zhang, Jie,et al."A Probabilistic Mechanism Design for Online Auctions".IEEE ACCESS 2017..5(2017):10782-10794.
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