A Probabilistic Mechanism Design for Online Auctions
Zhang, Jie1,2,4,5; Li, Linjing1; Wang, Fei-Yue1,2,3,4
Source PublicationIEEE ACCESS
AbstractRecently, there has been a rapid growth of the online auctions in e-commerce platforms, in which small and/or medium-sized enterprises (SMEs) heavily depend on the advertising systems. In this paper, we design flexible mechanisms to reduce the competition of SMEs without affecting competitive large companies in order to maximize the profit of e-commerce platform and to keep the ecosystem healthy. A probabilistic pricing mechanism design approach is investigated for online auctions. Utilizing this approach, we introduce the notation of simple mechanisms as a tool for designing new mechanisms. Based on a simple and a classical, the proposed mechanism probabilistic mechanisms are designed and their properties are analyzed. Furthermore, we devise two mechanism design algorithms for different application scenarios. Experiments are presented to demonstrate the flexibility and the effectiveness of the proposed probabilistic mechanism design approach.
KeywordMechanism Design Online Auctions Randomized Mechanisms E-commerce Computational Experiments Probabilistic Mechanism Design
WOS HeadingsScience & Technology ; Technology
Indexed BySCI ; SSCi
Funding OrganizationNational Natural Science Foundation of China(71402178 ; 61233001 ; 61374105 ; 61533019 ; 71232006 ; 71202169 ; 71472174)
WOS Research AreaComputer Science ; Engineering ; Telecommunications
WOS SubjectComputer Science, Information Systems ; Engineering, Electrical & Electronic ; Telecommunications
WOS IDWOS:000404360000067
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Cited Times:2[WOS]   [WOS Record]     [Related Records in WOS]
Document Type期刊论文
Affiliation1.Chinese Acad Sci, Inst Automat, State Key Lab Management & Control Complex Syst, Beijing 100190, Peoples R China
2.Qingdao Acad Intelligent Ind, Inst Parallel Econ, Qingdao 266000, Shandong, Peoples R China
3.Natl Univ Def Technol, Res Ctr Computat Expt & Parallel Syst Technol, Changsha 410073, Hunan, Peoples R China
4.Univ Chinese Acad Sci, Sch Econ & Management, Beijing 100049, Peoples R China
5.Univ Chinese Acad Sci, Sch Comp & Control Engn, Beijing 100049, Peoples R China
Recommended Citation
GB/T 7714
Zhang, Jie,Li, Linjing,Wang, Fei-Yue. A Probabilistic Mechanism Design for Online Auctions[J]. IEEE ACCESS,2017,2017(.5):10782-10794.
APA Zhang, Jie,Li, Linjing,&Wang, Fei-Yue.(2017).A Probabilistic Mechanism Design for Online Auctions.IEEE ACCESS,2017(.5),10782-10794.
MLA Zhang, Jie,et al."A Probabilistic Mechanism Design for Online Auctions".IEEE ACCESS 2017..5(2017):10782-10794.
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