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Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets 期刊论文
Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets, 2017, 卷号: 4, 期号: 3, 页码: 179-190
Authors:  Yong Yuan;  Fei-Yue Wang;  Daniel Zeng
View  |  Adobe PDF(1143Kb)  |  Favorite  |  View/Download:47/25  |  Submit date:2017/11/07
Bid Inflation  Competitive Preference  Sponsored Search Advertising (Ssa)  Upper Bound Nash Equilibrium (Ubne).  
Developing a cooperative bidding framework for sponsored search markets - An evolutionary perspective 期刊论文
INFORMATION SCIENCES, 2016, 卷号: 369, 期号: NA, 页码: 674-689
Authors:  Yuan, Yong;  Wang, Fei-Yue;  Zeng, Daniel
View  |  Adobe PDF(2247Kb)  |  Favorite  |  View/Download:87/26  |  Submit date:2016/12/26
Sponsored Search  Bid Inflation  Evolutionary Game Theory  Coevolutionary Simulation  
实时竞价广告研究述评 期刊论文
信息系统学报, 2016, 期号: 1, 页码: 103-117
Authors:  袁勇;  曾大军;  李娟娟;  秦蕊
View  |  Adobe PDF(586Kb)  |  Favorite  |  View/Download:37/12  |  Submit date:2017/12/29
实时竞价  计算广告学  互联网广告  大数据  
Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 卷号: 45, 期号: 4, 页码: 688-701
Authors:  Yuan, Yong;  Zeng, Daniel;  Zhao, Huimin;  Li, Linjing
View  |  Adobe PDF(1156Kb)  |  Favorite  |  View/Download:119/35  |  Submit date:2015/09/21
Terms-click-through Rate (Ctr)  Optimal Control  Polarization  Quality Score (Qs)  Sponsored Search  
Portrayal of electronic cigarettes on YouTube 期刊论文
BMC PUBLIC HEALTH, 2014, 卷号: 14, 期号: 1, 页码: 1028
Authors:  Luo, Chuan;  Zheng, Xiaolong;  Zeng, Daniel Dajun;  Leischow, Scott
View  |  Adobe PDF(193Kb)  |  Favorite  |  View/Download:60/3  |  Submit date:2015/08/12
Tobacco Control  Electronic Cigarettes  Social Media  Youtube  
Patterns of news dissemination through online news media: A case study in China 期刊论文
INFORMATION SYSTEMS FRONTIERS, 2014, 卷号: 16, 期号: 4, 页码: 557-570
Authors:  Wang, Youzhong;  Zeng, Daniel;  Zhu, Bin;  Zheng, Xiaolong;  Wang, Feiyue
View  |  Adobe PDF(675Kb)  |  Favorite  |  View/Download:62/11  |  Submit date:2015/08/12
Online News  Information Diffusion  Social Network Analysis  Dynamic Pattern  
The Chinese "Human Flesh" Web: the first decade and beyond 期刊论文
CHINESE SCIENCE BULLETIN, 2014, 卷号: 59, 期号: 26, 页码: 3352-3361
Authors:  Wang, Fei-Yue;  Zeng, Daniel;  Zhang, Qingpeng;  Hendler, James A.;  Cao, Jianping
Favorite  |  View/Download:46/0  |  Submit date:2015/08/12
Social Computing  Human Flesh Search  Computational Sociology  Social Network Analysis  Cyber Movement Organizations  
Transmission Characteristics of Different Students during a School Outbreak of (H1N1) pdm09 Influenza in China, 2009 期刊论文
SCIENTIFIC REPORTS, 2014, 卷号: 4, 期号: 1, 页码: 1-8
Authors:  Wang, Ligui;  Chu, Chenyi;  Yang, Guang;  Hao, Rongzhang;  Li, Zhenjun;  Cao, Zhidong;  Qiu, Shaofu;  Li, Peng;  Wu, Zhihao;  Yuan, Zhengquan;  Xu, Yuanyong;  Zeng, Dajun;  Wang, Yong;  Song, Hongbin
View  |  Adobe PDF(1267Kb)  |  Favorite  |  View/Download:81/4  |  Submit date:2015/08/12
Transmission Characteristics  Dynamic Modeling  Pdm09 Influenza  Outbreak  School  
Entity attribute discovery and clustering from online reviews 期刊论文
FRONTIERS OF COMPUTER SCIENCE, 2014, 卷号: 8, 期号: 2, 页码: 279-288
Authors:  Miao, Qingliang;  Li, Qiudan;  Zeng, Daniel;  Meng, Yao;  Zhang, Shu;  Yu, Hao
Favorite  |  View/Download:40/0  |  Submit date:2015/08/12
Opinion Mining  Attribute Extraction  Attribute Clustering  
Budget Planning for Coupled Campaigns in Sponsored Search Auctions 期刊论文
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 卷号: 18, 期号: 3, 页码: 39-65
Authors:  Yang, Yanwu;  Qin, Rui;  Jansen, Bernard J.;  Zhang, Jie;  Zeng, Daniel
View  |  Adobe PDF(1781Kb)  |  Favorite  |  View/Download:64/14  |  Submit date:2015/08/12
Advertising Campaigns  Budget Planning Decision Analysis  Online Advertising  Operations Research In marketIng  Optimal Control  Sponsored Search  Sponsored Search Auctions