Production of Online Word-of-Mouth: Peer Effects and the Moderation of User Characteristics

doi:10.1111/poms.13007

CASIA OpenIR > 多模态人工智能系统全国重点实验室 > 互联网大数据与信息安全

	Production of Online Word-of-Mouth: Peer Effects and the Moderation of User Characteristics
	Wang, Yang1 ; Goes, Paulo 2; Wei, Zaiyan 1; Zeng, Daniel2,3
发表期刊	PRODUCTION AND OPERATIONS MANAGEMENT
ISSN	1059-1478
	2019-07-01
卷号	28 期号:7 页码:1621-1640
通讯作者	Wei, Zaiyan(zaiyan@purdue.edu)
摘要	We study peer effects on individuals' contributions to a major form of word of mouth-online reviews. Provided by either consumers or third-party professionals, online reviews influence consumer purchasing decisions and hence sales. Individuals have conflicting incentives of free riding and contributing to social capital when writing reviews. We leverage a "natural experiment," which led to an exogenous expansion in the user population of a major online review platform, to better understand the trade-off. Our empirical findings are mainly twofold. First, we find that a larger population of audience and peer review writers, an immediate consequence of the exogenous shock, cause individuals to write more reviews with higher quality and assign higher but also more diverse ratings. In addition, we find heterogeneity in peer effects by user activeness, expertise, and popularity. Our findings have implications for companies in managing online feedbacks and for platforms that rely on user contributions.
关键词	online reviews user-generated content peer effects natural experiments
DOI	10.1111/poms.13007
关键词[WOS]	SOCIAL IMAGE ; REVIEWS ; IMPACT ; SALES ; IDENTIFICATION ; PROVISION ; ALTRUISM ; FEEDBACK ; GOODS ; SIZE
收录类别	SCI
语种	英语
资助项目	Ministry of Science and Technology (China)[2016QY02D0305] ; National Natural Science Foundation of China Innovative Team Grant[71621002] ; Chinese Academy of Science Grant[ZDRW-XH-2017-3] ; Ministry of Science and Technology (China)[2016QY02D0305] ; National Natural Science Foundation of China Innovative Team Grant[71621002] ; Chinese Academy of Science Grant[ZDRW-XH-2017-3]
项目资助者	Ministry of Science and Technology (China) ; National Natural Science Foundation of China Innovative Team Grant ; Chinese Academy of Science Grant
WOS研究方向	Engineering ; Operations Research & Management Science
WOS类目	Engineering, Manufacturing ; Operations Research & Management Science
WOS记录号	WOS:000475490500002
出版者	WILEY
引用统计	被引频次：29[WOS] [WOS记录] [WOS相关记录]
文献类型	期刊论文
条目标识符	http://ir.ia.ac.cn/handle/173211/27797
专题	多模态人工智能系统全国重点实验室_互联网大数据与信息安全
通讯作者	Wei, Zaiyan
作者单位	1.Purdue Univ, Krannert Sch Management, W Lafayette, IN 47907 USA 2.Univ Arizona, Eller Coll Management, Tucson, AZ 85721 USA 3.Chinese Acad Sci, Inst Automat, Beijing 100190, Peoples R China
推荐引用方式 GB/T 7714	Wang, Yang,Goes, Paulo,Wei, Zaiyan,et al. Production of Online Word-of-Mouth: Peer Effects and the Moderation of User Characteristics[J]. PRODUCTION AND OPERATIONS MANAGEMENT,2019,28(7):1621-1640.
APA	Wang, Yang,Goes, Paulo,Wei, Zaiyan,&Zeng, Daniel.(2019).Production of Online Word-of-Mouth: Peer Effects and the Moderation of User Characteristics.PRODUCTION AND OPERATIONS MANAGEMENT,28(7),1621-1640.
MLA	Wang, Yang,et al."Production of Online Word-of-Mouth: Peer Effects and the Moderation of User Characteristics".PRODUCTION AND OPERATIONS MANAGEMENT 28.7(2019):1621-1640.