Knowledge Commons of Institute of Automation,CAS
Interactive ads recommendation with contextual search on product topic space | |
Wang, Jinqiao1; Wang, Bo1; Duan, Ling-yu2; Tian, Qi3; Lu, Hanqing1 | |
发表期刊 | MULTIMEDIA TOOLS AND APPLICATIONS |
2014-05-01 | |
卷号 | 70期号:2页码:799-820 |
文章类型 | Article |
摘要 | The rapid popularization of various online media services have attracted large amounts of consumers and shown us a large potential market of video advertising. In this paper, we propose interactive service recommendation based on ad concept hierarchy and contextual search. Instead of traditional ODP (Open Directory Project) based approach, we built a ad domain based concept hierarchy to make the most of the product details over the e-commerce sites. Firstly, we capture the summarization images related to the advertising product in the video content and search visually similar product images from the built product image database. Then, we aggregate the visual tags and textual tags with K-line clustering. Finally, we map them to the product concept space and make keywords suggestion, and users can interactively select keyframes or keywords to personalize their intentions by textual re-search. Experiments and comparison show that the system can accurately provide effective advertising suggestions. |
关键词 | Video Advertising Video Analysis Visual-textual Search |
WOS标题词 | Science & Technology ; Technology |
收录类别 | SCI |
语种 | 英语 |
WOS研究方向 | Computer Science ; Engineering |
WOS类目 | Computer Science, Information Systems ; Computer Science, Software Engineering ; Computer Science, Theory & Methods ; Engineering, Electrical & Electronic |
WOS记录号 | WOS:000336995900011 |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://ir.ia.ac.cn/handle/173211/3318 |
专题 | 紫东太初大模型研究中心_图像与视频分析 |
通讯作者 | Wang, Jinqiao |
作者单位 | 1.Chinese Acad Sci, Inst Automat, Beijing 100190, Peoples R China 2.Peking Univ, Sch EE&CS, Inst Digital Media, Beijing 100871, Peoples R China 3.Univ Texas San Antonio, Dept Comp Sci, San Antonio, TX 78249 USA |
第一作者单位 | 中国科学院自动化研究所 |
通讯作者单位 | 中国科学院自动化研究所 |
推荐引用方式 GB/T 7714 | Wang, Jinqiao,Wang, Bo,Duan, Ling-yu,et al. Interactive ads recommendation with contextual search on product topic space[J]. MULTIMEDIA TOOLS AND APPLICATIONS,2014,70(2):799-820. |
APA | Wang, Jinqiao,Wang, Bo,Duan, Ling-yu,Tian, Qi,&Lu, Hanqing.(2014).Interactive ads recommendation with contextual search on product topic space.MULTIMEDIA TOOLS AND APPLICATIONS,70(2),799-820. |
MLA | Wang, Jinqiao,et al."Interactive ads recommendation with contextual search on product topic space".MULTIMEDIA TOOLS AND APPLICATIONS 70.2(2014):799-820. |
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文件名称/大小 | 文献类型 | 版本类型 | 开放类型 | 使用许可 | ||
Interactive ads reco(3965KB) | 期刊论文 | 作者接受稿 | 开放获取 | CC BY-NC-SA | 浏览 下载 |
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