Interactive web video advertising with context analysis and search

	Interactive web video advertising with context analysis and search
	Wang, Bo; Wang, Jinqiao; Duan, Ling-Yu; Tian, Qi; Lu, Hanqing; Gao, Wen
	2010
会议名称	International Conference on Pattern Recognition
会议录名称	International Conference on Pattern Recognition (ICPR)
页码	3252-3255
会议日期	2010
会议地点	Istanbul, Turkey
摘要	Online media services and electronic commerce are booming recently. Previous studies have been devoted to contextual advertising, but few work deals with interactive web advertising. In this paper, we propose to put users in the loop of collecting contextual ad information with an interaction process, establishing semantic ad links across media platforms. Given an ad video, the key frames with explicit product information are located, which allow users to click favorite key frames for searching ads interactively. A three-stage contextual search is applied to find relevant products or services from web pages, i.e., searching visually similar product images on shopping websites, ranking product tags by text aggregation, and re-search textual items consisting of semantic meaningful tags to make a recommendation. In addition, users can choose automatically suggested keywords to reflect their intentions. Subjective evaluation has demonstrated the effectiveness of the proposed approach to interactive video advertising over the Web.
关键词	Web Video Advertising Context Analysis Search
收录类别	EI
文献类型	会议论文
条目标识符	http://ir.ia.ac.cn/handle/173211/4593
专题	紫东太初大模型研究中心_图像与视频分析
通讯作者	Wang, Jinqiao
推荐引用方式 GB/T 7714	Wang, Bo,Wang, Jinqiao,Duan, Ling-Yu,et al. Interactive web video advertising with context analysis and search[C],2010:3252-3255.

条目包含的文件
文件名称/大小	文献类型	版本类型	开放类型	使用许可
Interactive Web Vide（954KB）	会议论文		开放获取	CC BY-NC-SA	浏览