Behavior modeling of internet water army in online forums
Ke Zeng1; Xiao Wang2; Qingpeng Zhang3; Xinzhan Zhang4; Fei-Yue Wang2
Conference Name19th World Congress of the International Federation of Automatic Control
Source PublicationIFAC World Congress
Conference DateAug. 24-29. 2014
Conference PlaceCape Town, South Africa
; The behavior patterns and strategies of Internet Water Army in online forums are investigated in this paper. Internet Water Army focuses on the controlling and steering of cyber collective opinions, and adjusts their behavior according to two principles: to avoid being exposed and to increase the ability to exert influence. To study how the ability of Internet Water Army to exert influence, we construct a multiagent system with coevolution of topics and cyber collective behaviors and design the behavior patterns and strategies of Internet Water Army. Based on synthetic data and real data, we find that Internet Water Army dynamically adjusts their behavior strategy to maximize their influence and the effectiveness of strategy of Internet Water Army is closely related to the features of the users. Our work sheds insight on the design of viral marketing mechanism in e-commerce systems as well as on guiding collective behaviors in social media. 
KeywordInternet Water Army Multi-agent Modeling Cyber Behavior Dynamics
Indexed ByEI
Document Type会议论文
Affiliation1.The School of Electronic and Information Engineering, Xi'an Jiaotong University
2.The State Key Laboratory of Management and Control for Complex Systems, Institute of Automation, Chinese Academy of Sciences
3.the Department of Systems Engineering and Engineering Management, City University of Hong Kong
4.Software Engineering, Xi'an Jiaotong University
Recommended Citation
GB/T 7714
Ke Zeng,Xiao Wang,Qingpeng Zhang,et al. Behavior modeling of internet water army in online forums[C],2014:9858-9863.
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