Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis
Liang, Yunji1,2; Zheng, Xiaolong3; Zeng, Daniel Dajun2,3; Zhou, Xingshe1; Leischow, Scott James4; Chung, Wingyan5
2015-06-19
发表期刊SCIENTIFIC REPORTS
卷号2015期号:5页码:0
文章类型Article
摘要Social media is becoming a new battlefield for tobacco "wars". Evaluating the current situation is very crucial for the advocacy of tobacco control in the age of social media. To reveal the impact of tobacco-related user-generated content, this paper characterizes user interaction and social influence utilizing social network analysis and information theoretic approaches. Our empirical studies demonstrate that the exploding pro-tobacco content has long-lasting effects with more active users and broader influence, and reveal the shortage of social media resources in global tobacco control. It is found that the user interaction in the pro-tobacco group is more active, and user-generated content for tobacco promotion is more successful in obtaining user attention. Furthermore, we construct three tobacco-related social networks and investigate the topological patterns of these tobacco-related social networks. We find that the size of the pro-tobacco network overwhelms the others, which suggests a huge number of users are exposed to the pro-tobacco content. These results indicate that the gap between tobacco promotion and tobacco control is widening and tobacco control may be losing ground to tobacco promotion in social media.
关键词None
WOS标题词Science & Technology
关键词[WOS]INFORMATION-TRANSFER ; WEB 2.0 ; SMOKING ; YOUTUBE ; MEDIA ; OBESITY ; DYNAMICS ; EXPOSURE ; VEHICLE ; RISK
收录类别SCI
语种英语
WOS研究方向Science & Technology - Other Topics
WOS类目Multidisciplinary Sciences
WOS记录号WOS:000356533200001
引用统计
被引频次:4[WOS]   [WOS记录]     [WOS相关记录]
文献类型期刊论文
条目标识符http://ir.ia.ac.cn/handle/173211/7919
专题复杂系统管理与控制国家重点实验室_互联网大数据与信息安全
作者单位1.Northwestern Polytech Univ, Sch Comp Sci, Xian 710072, Shaanxi, Peoples R China
2.Univ Arizona, Dept Management Informat Syst, Tucson, AZ 85721 USA
3.Chinese Acad Sci, Inst Automat, State Key Lab Management & Control Complex Syst, Beijing, Peoples R China
4.Mayo Clin, Coll Med, Scottsdale, AZ USA
5.Stetson Univ, Sch Business Adm, Dept Informat & Decis Sci, DeLand, FL USA
推荐引用方式
GB/T 7714
Liang, Yunji,Zheng, Xiaolong,Zeng, Daniel Dajun,et al. Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis[J]. SCIENTIFIC REPORTS,2015,2015(5):0.
APA Liang, Yunji,Zheng, Xiaolong,Zeng, Daniel Dajun,Zhou, Xingshe,Leischow, Scott James,&Chung, Wingyan.(2015).Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis.SCIENTIFIC REPORTS,2015(5),0.
MLA Liang, Yunji,et al."Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis".SCIENTIFIC REPORTS 2015.5(2015):0.
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