Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis
Liang, Yunji1,2; Zheng, Xiaolong3; Zeng, Daniel Dajun2,3; Zhou, Xingshe1; Leischow, Scott James4; Chung, Wingyan5
Source PublicationSCIENTIFIC REPORTS
2015-06-19
Volume2015Issue:5Pages:0
SubtypeArticle
AbstractSocial media is becoming a new battlefield for tobacco "wars". Evaluating the current situation is very crucial for the advocacy of tobacco control in the age of social media. To reveal the impact of tobacco-related user-generated content, this paper characterizes user interaction and social influence utilizing social network analysis and information theoretic approaches. Our empirical studies demonstrate that the exploding pro-tobacco content has long-lasting effects with more active users and broader influence, and reveal the shortage of social media resources in global tobacco control. It is found that the user interaction in the pro-tobacco group is more active, and user-generated content for tobacco promotion is more successful in obtaining user attention. Furthermore, we construct three tobacco-related social networks and investigate the topological patterns of these tobacco-related social networks. We find that the size of the pro-tobacco network overwhelms the others, which suggests a huge number of users are exposed to the pro-tobacco content. These results indicate that the gap between tobacco promotion and tobacco control is widening and tobacco control may be losing ground to tobacco promotion in social media.
KeywordNone
WOS HeadingsScience & Technology
WOS KeywordINFORMATION-TRANSFER ; WEB 2.0 ; SMOKING ; YOUTUBE ; MEDIA ; OBESITY ; DYNAMICS ; EXPOSURE ; VEHICLE ; RISK
Indexed BySCI
Language英语
WOS Research AreaScience & Technology - Other Topics
WOS SubjectMultidisciplinary Sciences
WOS IDWOS:000356533200001
Citation statistics
Cited Times:6[WOS]   [WOS Record]     [Related Records in WOS]
Document Type期刊论文
Identifierhttp://ir.ia.ac.cn/handle/173211/7919
Collection复杂系统管理与控制国家重点实验室_互联网大数据与信息安全
Affiliation1.Northwestern Polytech Univ, Sch Comp Sci, Xian 710072, Shaanxi, Peoples R China
2.Univ Arizona, Dept Management Informat Syst, Tucson, AZ 85721 USA
3.Chinese Acad Sci, Inst Automat, State Key Lab Management & Control Complex Syst, Beijing, Peoples R China
4.Mayo Clin, Coll Med, Scottsdale, AZ USA
5.Stetson Univ, Sch Business Adm, Dept Informat & Decis Sci, DeLand, FL USA
Recommended Citation
GB/T 7714
Liang, Yunji,Zheng, Xiaolong,Zeng, Daniel Dajun,et al. Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis[J]. SCIENTIFIC REPORTS,2015,2015(5):0.
APA Liang, Yunji,Zheng, Xiaolong,Zeng, Daniel Dajun,Zhou, Xingshe,Leischow, Scott James,&Chung, Wingyan.(2015).Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis.SCIENTIFIC REPORTS,2015(5),0.
MLA Liang, Yunji,et al."Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis".SCIENTIFIC REPORTS 2015.5(2015):0.
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