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A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
Authors:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
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Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding  
Blockchain and Cryptocurrencies: Mode Techniques, and Applications 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2018, 卷号: 48, 期号: 9, 页码: 1421-1428
Authors:  Yuan, Yong;  Wang, Fei-Yue
View  |  Adobe PDF(907Kb)  |  Favorite  |  View/Download:323/256  |  Submit date:2018/10/10
Bitcoin  Blockchain  Consensus Algorithm  Cryptocurrency  Smart Contract  
The Reserve Price of Ad Impressions in Multi-Channel Real-Time Bidding Markets 期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 2, 页码: 583-592
Authors:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan
View  |  Adobe PDF(1766Kb)  |  Favorite  |  View/Download:58/22  |  Submit date:2018/09/20
Ad Impression  Publisher  Real-time Bidding  Reserve Price  Revenue Maximization  
Optimizing the Revenue for Ad Exchanges in Header Bidding Advertising Markets 会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
Authors:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
View  |  Adobe PDF(222Kb)  |  Favorite  |  View/Download:111/55  |  Submit date:2017/12/29
Header Bidding  Real Time Bidding  Ad Exchange  Stochastic Optimization Model  Risk Level