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基于计算实验方法的互联网广告优化策略研究 学位论文
, 北京: 中国科学院大学, 2016
Authors:  秦蕊
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互联网广告  计算实验  关键字竞价  实时竞价  预算优化  市场细 分  广告展示频次控制  
Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis 期刊论文
SCIENTIFIC REPORTS, 2015, 卷号: 2015, 期号: 5, 页码: 0
Authors:  Liang, Yunji;  Zheng, Xiaolong;  Zeng, Daniel Dajun;  Zhou, Xingshe;  Leischow, Scott James;  Chung, Wingyan
View  |  Adobe PDF(1536Kb)  |  Favorite  |  View/Download:67/0  |  Submit date:2015/09/17
None  
Optimal Budget Allocation Across Search Advertising Markets 期刊论文
INFORMS JOURNAL ON COMPUTING, 2015, 卷号: 27, 期号: 2, 页码: 285-300
Authors:  Yang, Yanwu;  Zeng, Daniel;  Yang, Yinghui;  Zhang, Jie
View  |  Adobe PDF(1107Kb)  |  Favorite  |  View/Download:232/133  |  Submit date:2015/09/17
Sponsored Search  Budget Allocation  Budget Strategy  Search Markets  
Exploring How the Tobacco Industry Presents and Promotes Itself in Social Media 期刊论文
JOURNAL OF MEDICAL INTERNET RESEARCH, 2015, 卷号: 17, 期号: 1, 页码: e24
Authors:  Liang, Yunji;  Zheng, Xiaolong;  Zeng, Daniel Dajun;  Zhou, Xingshe;  Leischow, Scott James;  Chung, Wingyan
View  |  Adobe PDF(2879Kb)  |  Favorite  |  View/Download:101/11  |  Submit date:2016/10/20
Cigarette Brands  Promotional Strategy  Social Media  Tobacco Control  Tobacco Promotion  
Portrayal of electronic cigarettes on YouTube 期刊论文
BMC PUBLIC HEALTH, 2014, 卷号: 14, 期号: 1, 页码: 1028
Authors:  Luo, Chuan;  Zheng, Xiaolong;  Zeng, Daniel Dajun;  Leischow, Scott
View  |  Adobe PDF(193Kb)  |  Favorite  |  View/Download:86/8  |  Submit date:2015/08/12
Tobacco Control  Electronic Cigarettes  Social Media  Youtube  
A two-stage fuzzy budget allocation model in search auctions 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
Authors:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
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Budget Optimization  Budget Allocation  Sponsored Search Auctions  Two-stage Fuzzy Programming  Pso  
A new stochastic budget distribution model with random demands 会议论文
Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS 2014), Chengdu, China, June 24-28, 2014
Authors:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
View  |  Adobe PDF(294Kb)  |  Favorite  |  View/Download:49/10  |  Submit date:2016/06/20
Budget Distribution  Budget Demand  Stochastic Strategy  Budget Constraints  Search Advertising  
Budget Planning for Coupled Campaigns in Sponsored Search Auctions 期刊论文
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 卷号: 18, 期号: 3, 页码: 39-65
Authors:  Yang, Yanwu;  Qin, Rui;  Jansen, Bernard J.;  Zhang, Jie;  Zeng, Daniel
View  |  Adobe PDF(1781Kb)  |  Favorite  |  View/Download:107/26  |  Submit date:2015/08/12
Advertising Campaigns  Budget Planning Decision Analysis  Online Advertising  Operations Research In marketIng  Optimal Control  Sponsored Search  Sponsored Search Auctions  
Are E-cigarette Companies Targeting Youth? An Empirical Study Based on Social Media 会议论文
, Seattle, Washington , USA, 2014
Authors:  Chuan Luo;  Kainan Cui;  Xiaolong Zheng;  Daniel Dajun Zeng;  Scott J. Leischow
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Dynamic dual adjustment of daily budgets and bids in sponsored search auctions 期刊论文
DECISION SUPPORT SYSTEMS, 2014, 卷号: 57, 期号: 0, 页码: 105-114
Authors:  Zhang, Jie;  Yang, Yanwu;  Li, Xin;  Qin, Rui;  Zeng, Daniel
View  |  Adobe PDF(983Kb)  |  Favorite  |  View/Download:95/27  |  Submit date:2015/08/12
Sponsored Search Auction  Budget Adjustment  Continuous Reinforcement Learning  Dynamic Adjustment