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基于计算实验方法的互联网广告优化策略研究 学位论文
, 北京: 中国科学院大学, 2016
Authors:  秦蕊
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互联网广告  计算实验  关键字竞价  实时竞价  预算优化  市场细 分  广告展示频次控制  
Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis 期刊论文
SCIENTIFIC REPORTS, 2015, 卷号: 2015, 期号: 5, 页码: 0
Authors:  Liang, Yunji;  Zheng, Xiaolong;  Zeng, Daniel Dajun;  Zhou, Xingshe;  Leischow, Scott James;  Chung, Wingyan
View  |  Adobe PDF(1536Kb)  |  Favorite  |  View/Download:89/2  |  Submit date:2015/09/17
None  
Optimal Budget Allocation Across Search Advertising Markets 期刊论文
INFORMS JOURNAL ON COMPUTING, 2015, 卷号: 27, 期号: 2, 页码: 285-300
Authors:  Yang, Yanwu;  Zeng, Daniel;  Yang, Yinghui;  Zhang, Jie
View  |  Adobe PDF(1107Kb)  |  Favorite  |  View/Download:330/179  |  Submit date:2015/09/17
Sponsored Search  Budget Allocation  Budget Strategy  Search Markets  
Exploring How the Tobacco Industry Presents and Promotes Itself in Social Media 期刊论文
JOURNAL OF MEDICAL INTERNET RESEARCH, 2015, 卷号: 17, 期号: 1, 页码: e24
Authors:  Liang, Yunji;  Zheng, Xiaolong;  Zeng, Daniel Dajun;  Zhou, Xingshe;  Leischow, Scott James;  Chung, Wingyan
View  |  Adobe PDF(2879Kb)  |  Favorite  |  View/Download:140/21  |  Submit date:2016/10/20
Cigarette Brands  Promotional Strategy  Social Media  Tobacco Control  Tobacco Promotion  
Portrayal of electronic cigarettes on YouTube 期刊论文
BMC PUBLIC HEALTH, 2014, 卷号: 14, 期号: 1, 页码: 1028
Authors:  Luo, Chuan;  Zheng, Xiaolong;  Zeng, Daniel Dajun;  Leischow, Scott
View  |  Adobe PDF(193Kb)  |  Favorite  |  View/Download:123/17  |  Submit date:2015/08/12
Tobacco Control  Electronic Cigarettes  Social Media  Youtube  
A two-stage fuzzy budget allocation model in search auctions 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
Authors:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
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Budget Optimization  Budget Allocation  Sponsored Search Auctions  Two-stage Fuzzy Programming  Pso  
A new stochastic budget distribution model with random demands 会议论文
Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS 2014), Chengdu, China, June 24-28, 2014
Authors:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
View  |  Adobe PDF(294Kb)  |  Favorite  |  View/Download:59/10  |  Submit date:2016/06/20
Budget Distribution  Budget Demand  Stochastic Strategy  Budget Constraints  Search Advertising  
Budget Planning for Coupled Campaigns in Sponsored Search Auctions 期刊论文
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 卷号: 18, 期号: 3, 页码: 39-65
Authors:  Yang, Yanwu;  Qin, Rui;  Jansen, Bernard J.;  Zhang, Jie;  Zeng, Daniel
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Advertising Campaigns  Budget Planning Decision Analysis  Online Advertising  Operations Research In marketIng  Optimal Control  Sponsored Search  Sponsored Search Auctions  
Dynamic dual adjustment of daily budgets and bids in sponsored search auctions 期刊论文
DECISION SUPPORT SYSTEMS, 2014, 卷号: 57, 期号: 0, 页码: 105-114
Authors:  Zhang, Jie;  Yang, Yanwu;  Li, Xin;  Qin, Rui;  Zeng, Daniel
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Sponsored Search Auction  Budget Adjustment  Continuous Reinforcement Learning  Dynamic Adjustment  
Are E-cigarette Companies Targeting Youth? An Empirical Study Based on Social Media 会议论文
, Seattle, Washington , USA, 2014
Authors:  Chuan Luo;  Kainan Cui;  Xiaolong Zheng;  Daniel Dajun Zeng;  Scott J. Leischow
View  |  Adobe PDF(173Kb)  |  Favorite  |  View/Download:53/0  |  Submit date:2018/03/09