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A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets 期刊论文
INFORMATION SCIENCES, 2018, 卷号: 469, 页码: 119-140
Authors:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
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Computational advertising  Real time bidding  Demand side platform  Pareto optimal  Mechanism design  Computational experiment  
A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
Authors:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
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Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding  
The Reserve Price of Ad Impressions in Multi-Channel Real-Time Bidding Markets 期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 2, 页码: 583-592
Authors:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan
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Ad Impression  Publisher  Real-time Bidding  Reserve Price  Revenue Maximization  
Exploring New Mechanisms for Demand-Side Platforms in Real Time Bidding Markets 会议论文
Proceedings of the 2017 Chinese Automation Congress, Jinan, China, Oct. 20-22, 2017
Authors:  Qin, Rui;  Yuan, Yong;  Ni, Xiaochun;  Wang, Fei-Yue
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Real Time Bidding  Two-stage Resale Model  Demand Side Platform  Pricing Mechanism  Bidding Mechanism  
Revenue Models for Demand Side Platforms in Real Time Bidding Advertising 会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
Authors:  Qin, Rui;  Ni, Xiaochun;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue
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Real Time Bidding  Demand Side Platform  Revenue Model  Two-stage Resale  Strategy Optimization  
Improving Auction Mechanisms for Online Real-Time Bidding Advertising with a Two-stage Resale Model 会议论文
, Toulouse, France, 2017-7
Authors:  Qin Rui;  Yuan Yong;  Wang Fei-Yue
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Optimizing the Segmentation Granularity for RTB Advertising Markets with a Two-stage Resale Model 会议论文
Proceedings of the 2016 IEEE International Conference on Systems, Man, and Cybernetics (SMC2016), Budapest, Hungary, Oct. 9-12, 2016
Authors:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue
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Real Time Bidding  Demand Side Platforms  Market Segmentation  Two-stage Resale Model  Computational Experiment  
基于计算实验方法的互联网广告优化策略研究 学位论文
, 北京: 中国科学院大学, 2016
Authors:  秦蕊
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互联网广告  计算实验  关键字竞价  实时竞价  预算优化  市场细 分  广告展示频次控制  
Towards Blockchain-based Intelligent Transportation Systems 会议论文
, Rio de Janeiro, Brazil, 2016-11
Authors:  Yuan Yong;  Wang Fei-Yue
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RTB 广告市场中DSP 平台的盈利模式研究 会议论文
2015自动化大会论文集, 武汉, 中国, 2015年11月27-29日
Authors:  秦蕊;  袁勇;  李娟娟
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实时竞价  需求方平台  盈利模式  双层转售  策略优化