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Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
Adobe PDF(6997Kb)  |  收藏  |  浏览/下载：554/214  |  提交时间：2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
MODELING FIXED ODDS BETTING FOR FUTURE EVENT PREDICTION 期刊论文
MIS QUARTERLY, 2017, 卷号: 41, 期号: 2, 页码: 645-+
作者:  Chen, Weiyun;  Li, Xin;  Zeng, Daniel
收藏  |  浏览/下载：257/0  |  提交时间：2017/07/18
Prediction Market  Fixed Odds Betting  Crowd Intelligence  Prospect Theory  Decision Support  
Identifying Topics for E-Cigarette User-Generated Contents: A Case Study From Multiple Social Media Platforms 期刊论文
JOURNAL OF MEDICAL INTERNET RESEARCH, 2017, 卷号: 19, 期号: 1, 页码: 194-209
作者:  Zhan, Yongcheng;  Liu, Ruoran;  Li, Qiudan;  Leischow, Scott James;  Zeng, Daniel Dajun
收藏  |  浏览/下载：246/0  |  提交时间：2017/05/05
Electronic Cigarettes  Topic Modeling  Latent Dirichlet Allocation  Social Media  Infodemiology  
Developing a cooperative bidding framework for sponsored search markets - An evolutionary perspective 期刊论文
INFORMATION SCIENCES, 2016, 卷号: 369, 期号: NA, 页码: 674-689
作者:  Yuan, Yong;  Wang, Fei-Yue;  Zeng, Daniel
浏览  |  Adobe PDF(2247Kb)  |  收藏  |  浏览/下载：394/132  |  提交时间：2016/12/26
Sponsored Search  Bid Inflation  Evolutionary Game Theory  Coevolutionary Simulation  
Analysis of symptoms and their potential associations with e-liquids' components: a social media study 期刊论文
BMC PUBLIC HEALTH, 2016, 卷号: 16, 期号: 674, 页码: 1-12
作者:  Li, Qiudan;  Zhan, Yongcheng;  Wang, Lei;  Leischow, Scott J.;  Zeng, Daniel Dajun;  Daniel Dajun Zeng
浏览  |  Adobe PDF(820Kb)  |  收藏  |  浏览/下载：278/13  |  提交时间：2016/10/23
E-cigarette  E-juice  E-liquid  Flavors  Vg  Pg  Nicotine  Symptoms  Reddit  Social Media  
A Discounted Trade Reduction Mechanism for Dynamic Ridesharing Pricing 期刊论文
IEEE TRANSACTIONS ON INTELLIGENT TRANSPORTATION SYSTEMS, 2016, 卷号: 17, 期号: 6, 页码: 1586-1595
作者:  Zhang, Jie;  Wen, Ding;  Zeng, Shuai
浏览  |  Adobe PDF(3274Kb)  |  收藏  |  浏览/下载：463/139  |  提交时间：2016/10/20
Dynamic Ridesharing  Mechanism Design  Double Auctions  Trade Reduction Mechanism  Computational Experiments  
A Commonsense Knowledge-Enabled Textual Analysis Approach for Financial Market Surveillance 期刊论文
INFORMS JOURNAL ON COMPUTING, 2016, 卷号: 28, 期号: 2, 页码: 278-294
作者:  Li, Xin;  Chen, Kun;  Sun, Sherry X.;  Fung, Terrance;  Wang, Huaiqing;  Zeng, Daniel D.
收藏  |  浏览/下载：207/0  |  提交时间：2016/10/20
Market Surveillance  Text Mining  Commonsense Knowledge  Business Intelligence  Intelligent Financial Systems  
Social balance in signed networks 期刊论文
INFORMATION SYSTEMS FRONTIERS, 2015, 卷号: 17, 期号: 5, 页码: 1077-1095
作者:  Zheng, Xiaolong;  Zeng, Daniel;  Wang, Fei-Yue
浏览  |  Adobe PDF(761Kb)  |  收藏  |  浏览/下载：401/116  |  提交时间：2015/11/04
Social Balance  Signed Networks  Empirical Study  Dynamicsmodel  
Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 卷号: 45, 期号: 4, 页码: 688-701
作者:  Yuan, Yong;  Zeng, Daniel;  Zhao, Huimin;  Li, Linjing
浏览  |  Adobe PDF(1156Kb)  |  收藏  |  浏览/下载：358/111  |  提交时间：2015/09/21
Terms-click-through Rate (Ctr)  Optimal Control  Polarization  Quality Score (Qs)  Sponsored Search  
Optimal Budget Allocation Across Search Advertising Markets 期刊论文
INFORMS JOURNAL ON COMPUTING, 2015, 卷号: 27, 期号: 2, 页码: 285-300
作者:  Yang, Yanwu;  Zeng, Daniel;  Yang, Yinghui;  Zhang, Jie
浏览  |  Adobe PDF(1107Kb)  |  收藏  |  浏览/下载：575/235  |  提交时间：2015/09/17
Sponsored Search  Budget Allocation  Budget Strategy  Search Markets