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A survey on real time bidding advertising 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
Authors:  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Qin, Rui
View  |  Adobe PDF(404Kb)  |  Favorite  |  View/Download:109/63  |  Submit date:2018/01/03
A two-stage fuzzy budget allocation model in search auctions 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
Authors:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
View  |  Adobe PDF(546Kb)  |  Favorite  |  View/Download:55/11  |  Submit date:2016/06/20
Budget Optimization  Budget Allocation  Sponsored Search Auctions  Two-stage Fuzzy Programming  Pso  
A stochastic model for budget distribution over time in search advertisements 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
Authors:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Yang, Yanwu;  Rui Qin
View  |  Adobe PDF(1043Kb)  |  Favorite  |  View/Download:67/9  |  Submit date:2016/06/20
Search Advertisement  Budget Distribution  Optimal Budget  Stochastic Programming  Budget Constraint