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Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets 期刊论文
Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets, 2017, 卷号: 4, 期号: 3, 页码: 179-190
作者:  Yong Yuan;  Fei-Yue Wang;  Daniel Zeng
浏览  |  Adobe PDF(1143Kb)  |  收藏  |  浏览/下载：410/148  |  提交时间：2017/11/07
Bid Inflation  Competitive Preference  Sponsored Search Advertising (Ssa)  Upper Bound Nash Equilibrium (Ubne).  
Developing a cooperative bidding framework for sponsored search markets - An evolutionary perspective 期刊论文
INFORMATION SCIENCES, 2016, 卷号: 369, 期号: NA, 页码: 674-689
作者:  Yuan, Yong;  Wang, Fei-Yue;  Zeng, Daniel
浏览  |  Adobe PDF(2247Kb)  |  收藏  |  浏览/下载：396/132  |  提交时间：2016/12/26
Sponsored Search  Bid Inflation  Evolutionary Game Theory  Coevolutionary Simulation  
实时竞价广告研究述评 期刊论文
信息系统学报, 2016, 期号: 1, 页码: 103-117
作者:  袁勇;  曾大军;  李娟娟;  秦蕊
浏览  |  Adobe PDF(586Kb)  |  收藏  |  浏览/下载：315/129  |  提交时间：2017/12/29
实时竞价  计算广告学  互联网广告  大数据  
Optimal Budget Allocation Across Search Advertising Markets 期刊论文
INFORMS JOURNAL ON COMPUTING, 2015, 卷号: 27, 期号: 2, 页码: 285-300
作者:  Yang, Yanwu;  Zeng, Daniel;  Yang, Yinghui;  Zhang, Jie
浏览  |  Adobe PDF(1107Kb)  |  收藏  |  浏览/下载：579/236  |  提交时间：2015/09/17
Sponsored Search  Budget Allocation  Budget Strategy  Search Markets  
Co-evolution-based mechanism design for sponsored search advertising 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2012, 卷号: 11, 期号: 6, 页码: 537-547
作者:  Yuan, Yong;  Zeng, Daniel
Adobe PDF(1718Kb)  |  收藏  |  浏览/下载：251/74  |  提交时间：2015/08/12
Sponsored Search Advertising  Mechanism Design  Co-evolutionary Simulation  Niche-based Evolution  
Pure-Strategy Nash Equilibria of GSP Keyword Auction 期刊论文
JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2012, 卷号: 13, 期号: 2, 页码: 57-87
作者:  Li, Linjing;  Zeng, Daniel;  Zhao, Huimin
Adobe PDF(622Kb)  |  收藏  |  浏览/下载：301/75  |  提交时间：2015/08/12
Keyword Advertising  Stability  Generalized Second-price  Sponsored Search  Nash Equilibrium  
Dynamic Budget Adjustment in Search Auctions 会议论文
Proceedings of the 21th Workshop on Information Technologies and Systems, Shanghai, China, Dec. 3-4, 2011
作者:  Zhang, Jie;  Yang, Yanwu;  Qin, Rui;  Zeng, Daniel;  Li, Xin
Adobe PDF(772Kb)  |  收藏  |  浏览/下载：227/67  |  提交时间：2018/01/03
Search Auctions  Budget Adjustment  Reinforcement Learning  Dynamical Adjustment  
Budget allocation in competitive search advertisements 会议论文
, Shanghai, China, Dec. 3-4, 2011
作者:  Yang, Yanwu;  Li, Juanjuan;  Zhang, Jie;  Zeng, Daniel
浏览  |  Adobe PDF(612Kb)  |  收藏  |  浏览/下载：162/33  |  提交时间：2017/12/29
Intelligent-Commerce Research in China 期刊论文
IEEE INTELLIGENT SYSTEMS, 2008, 卷号: 23, 期号: 6, 页码: 14-18
作者:  Zeng, Daniel;  Wang, Fei-Yue;  Zheng, Xiaolong;  Yuan, Yong;  Chen, Guoqing;  Chen, Jian
Adobe PDF(239Kb)  |  收藏  |  浏览/下载：310/73  |  提交时间：2015/11/08
Intelligent-Commerce Research in China 期刊论文
IEEE INTELLIGENT SYSTEMS, 2008, 卷号: 23, 期号: 6, 页码: 14-18
作者:  Zeng, Daniel;  Wang, Fei-Yue;  Zheng, Xiaolong;  Yuan, Yong;  Chen, Guoqing;  Chen, Jian
浏览  |  Adobe PDF(239Kb)  |  收藏  |  浏览/下载：282/65  |  提交时间：2015/11/08
Intelligent-commerce