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Inductive Representation Learning on Dynamic Stock Co-Movement Graphs for Stock Predictions 期刊论文
INFORMS JOURNAL ON COMPUTING, 2022, 页码: 19
作者:  Tian, Hu;  Zheng, Xiaolong;  Zhao, Kang;  Liu, Maggie Wenjing;  Zeng, Daniel Dajun
Adobe PDF(1329Kb)  |  收藏  |  浏览/下载：258/51  |  提交时间：2022/07/25
graph representation learning  deep learning  predictive models  business intelligence  
Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets 期刊论文
Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets, 2017, 卷号: 4, 期号: 3, 页码: 179-190
作者:  Yong Yuan;  Fei-Yue Wang;  Daniel Zeng
Adobe PDF(1143Kb)  |  收藏  |  浏览/下载：403/147  |  提交时间：2017/11/07
Bid Inflation  Competitive Preference  Sponsored Search Advertising (Ssa)  Upper Bound Nash Equilibrium (Ubne).  
Developing a cooperative bidding framework for sponsored search markets - An evolutionary perspective 期刊论文
INFORMATION SCIENCES, 2016, 卷号: 369, 期号: NA, 页码: 674-689
作者:  Yuan, Yong;  Wang, Fei-Yue;  Zeng, Daniel
浏览  |  Adobe PDF(2247Kb)  |  收藏  |  浏览/下载：389/132  |  提交时间：2016/12/26
Sponsored Search  Bid Inflation  Evolutionary Game Theory  Coevolutionary Simulation  
Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 卷号: 45, 期号: 4, 页码: 688-701
作者:  Yuan, Yong;  Zeng, Daniel;  Zhao, Huimin;  Li, Linjing
浏览  |  Adobe PDF(1156Kb)  |  收藏  |  浏览/下载：354/111  |  提交时间：2015/09/21
Terms-click-through Rate (Ctr)  Optimal Control  Polarization  Quality Score (Qs)  Sponsored Search  
Optimal Budget Allocation Across Search Advertising Markets 期刊论文
INFORMS JOURNAL ON COMPUTING, 2015, 卷号: 27, 期号: 2, 页码: 285-300
作者:  Yang, Yanwu;  Zeng, Daniel;  Yang, Yinghui;  Zhang, Jie
Adobe PDF(1107Kb)  |  收藏  |  浏览/下载：571/235  |  提交时间：2015/09/17
Sponsored Search  Budget Allocation  Budget Strategy  Search Markets  
Budget Planning for Coupled Campaigns in Sponsored Search Auctions 期刊论文
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 卷号: 18, 期号: 3, 页码: 39-65
作者:  Yang, Yanwu;  Qin, Rui;  Jansen, Bernard J.;  Zhang, Jie;  Zeng, Daniel
Adobe PDF(1781Kb)  |  收藏  |  浏览/下载：272/71  |  提交时间：2015/08/12
Advertising Campaigns  Budget Planning Decision Analysis  Online Advertising  Operations Research In marketIng  Optimal Control  Sponsored Search  Sponsored Search Auctions  
Dynamic dual adjustment of daily budgets and bids in sponsored search auctions 期刊论文
DECISION SUPPORT SYSTEMS, 2014, 卷号: 57, 期号: 0, 页码: 105-114
作者:  Zhang, Jie;  Yang, Yanwu;  Li, Xin;  Qin, Rui;  Zeng, Daniel
Adobe PDF(983Kb)  |  收藏  |  浏览/下载：325/91  |  提交时间：2015/08/12
Sponsored Search Auction  Budget Adjustment  Continuous Reinforcement Learning  Dynamic Adjustment  
Boundary value problems for stochastic budget distribution in search advertisements 会议论文
Proceedings of 2013 IEEE International Conference on Service Operations and Logistics, and Informatic, Dongguan, Guangdong, China, July 28-30, 2013
作者:  Qin, Rui;  Yang, Yanwu;  Zeng, Daniel;  Wang, Fei-Yue;  Rui Qin
浏览  |  Adobe PDF(2295Kb)  |  收藏  |  浏览/下载：274/83  |  提交时间：2016/06/20
Budget Distribution  Budget Demand  Stochastic Strategy  Budget Constraints  Search Advertisement  
Budget Planning for Coupled Campaigns in Search Auctions 会议论文
Proceedings of the 22th Workshop on Information Technologies and Systems, Orlando, Florida, Dec. 15-16, 2012
作者:  Yang, Yanwu;  Qin, Rui;  Zhang, Jie;  Li, Xin;  Zeng, Dajun
浏览  |  Adobe PDF(485Kb)  |  收藏  |  浏览/下载：238/69  |  提交时间：2018/01/03
Pure-Strategy Nash Equilibria of GSP Keyword Auction 期刊论文
JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2012, 卷号: 13, 期号: 2, 页码: 57-87
作者:  Li, Linjing;  Zeng, Daniel;  Zhao, Huimin
浏览  |  Adobe PDF(622Kb)  |  收藏  |  浏览/下载：292/74  |  提交时间：2015/08/12
Keyword Advertising  Stability  Generalized Second-price  Sponsored Search  Nash Equilibrium