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Optimal Allocation of Ad Inventory in Real-Time Bidding Advertising Markets 会议论文
, Budapest, Hungary, OCT. 9-12, 2016
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Fei-Yue
Adobe PDF(463Kb)  |  收藏  |  浏览/下载：325/119  |  提交时间：2017/12/29
A Probabilistic Price Mechanism Design for Online Auction 会议论文
Proceedings of IEEE International Conference on Systems, Man, and Cybernetics, Budapest, 2016-10-13
作者:  Jie Zhang;  Linjing Li;  Fei-Yue Wang
浏览  |  Adobe PDF(595Kb)  |  收藏  |  浏览/下载：360/118  |  提交时间：2016/10/26
Mechanism Design  Online Auctions  Probabilistic Mechanism  Computational Experiments  E-commerce  
Exploring Optimal Frequency Caps in Real Time Bidding Advertising 会议论文
, USA, 2016
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(2879Kb)  |  收藏  |  浏览/下载：299/118  |  提交时间：2017/09/21
Real Time Bidding  Frequency Capping  Computational Experiment Approach  Demand Side Platforms  Computational Advertising  
Research on the Frequency Capping Issue in RTB Advertising: A Computational Experiment Approach 会议论文
Proceedings of 2015 Chinese Automation Congress, Wuhan, China, Nov. 27-29, 2015
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Rui Qin
浏览  |  Adobe PDF(2961Kb)  |  收藏  |  浏览/下载：324/114  |  提交时间：2016/06/20
Real Time Bidding  Computational Advertising  Frequency Capping  Computational Experiment Approach  Demand Side Platforms  
Refinement of symmetrical Nash equilibrium for generalized second-price mechanism in sponsored search advertising 会议论文
IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI), Qingdao, Shandong, China, 2010
作者:  Li, Linjing;  Zeng, Daniel
浏览  |  Adobe PDF(96Kb)  |  收藏  |  浏览/下载：212/65  |  提交时间：2015/08/19