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A Probabilistic Mechanism Design for Online Auctions 期刊论文
IEEE ACCESS, 2017, 卷号: 2017, 期号: .5, 页码: 10782-10794
作者:  Zhang, Jie;  Li, Linjing;  Wang, Fei-Yue
浏览  |  Adobe PDF(3721Kb)  |  收藏  |  浏览/下载：381/98  |  提交时间：2017/09/12
Mechanism Design  Online Auctions  Randomized Mechanisms  E-commerce  Computational Experiments  Probabilistic Mechanism Design  
Developing a cooperative bidding framework for sponsored search markets - An evolutionary perspective 期刊论文
INFORMATION SCIENCES, 2016, 卷号: 369, 期号: NA, 页码: 674-689
作者:  Yuan, Yong;  Wang, Fei-Yue;  Zeng, Daniel
浏览  |  Adobe PDF(2247Kb)  |  收藏  |  浏览/下载：389/132  |  提交时间：2016/12/26
Sponsored Search  Bid Inflation  Evolutionary Game Theory  Coevolutionary Simulation  
A Discounted Trade Reduction Mechanism for Dynamic Ridesharing Pricing 期刊论文
IEEE TRANSACTIONS ON INTELLIGENT TRANSPORTATION SYSTEMS, 2016, 卷号: 17, 期号: 6, 页码: 1586-1595
作者:  Zhang, Jie;  Wen, Ding;  Zeng, Shuai
浏览  |  Adobe PDF(3274Kb)  |  收藏  |  浏览/下载：456/138  |  提交时间：2016/10/20
Dynamic Ridesharing  Mechanism Design  Double Auctions  Trade Reduction Mechanism  Computational Experiments  
Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 卷号: 45, 期号: 4, 页码: 688-701
作者:  Yuan, Yong;  Zeng, Daniel;  Zhao, Huimin;  Li, Linjing
浏览  |  Adobe PDF(1156Kb)  |  收藏  |  浏览/下载：353/110  |  提交时间：2015/09/21
Terms-click-through Rate (Ctr)  Optimal Control  Polarization  Quality Score (Qs)  Sponsored Search  
Dynamic dual adjustment of daily budgets and bids in sponsored search auctions 期刊论文
DECISION SUPPORT SYSTEMS, 2014, 卷号: 57, 期号: 0, 页码: 105-114
作者:  Zhang, Jie;  Yang, Yanwu;  Li, Xin;  Qin, Rui;  Zeng, Daniel
浏览  |  Adobe PDF(983Kb)  |  收藏  |  浏览/下载：325/91  |  提交时间：2015/08/12
Sponsored Search Auction  Budget Adjustment  Continuous Reinforcement Learning  Dynamic Adjustment  
Co-evolution-based mechanism design for sponsored search advertising 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2012, 卷号: 11, 期号: 6, 页码: 537-547
作者:  Yuan, Yong;  Zeng, Daniel
浏览  |  Adobe PDF(1718Kb)  |  收藏  |  浏览/下载：240/71  |  提交时间：2015/08/12
Sponsored Search Advertising  Mechanism Design  Co-evolutionary Simulation  Niche-based Evolution  
A Budget Optimization Framework for Search Advertisements Across Markets 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN AND CYBERNETICS PART A-SYSTEMS AND HUMANS, 2012, 卷号: 42, 期号: 5, 页码: 1141-1151
作者:  Yang, Yanwu;  Zhang, Jie;  Qin, Rui;  Li, Juanjuan;  Wang, Fei-Yue;  Qi, Wei;  Fei-Yue Wang
Adobe PDF(545Kb)  |  收藏  |  浏览/下载：448/185  |  提交时间：2015/08/12
Budget Optimization  Optimal Strategy  Search Auctions  Search Engine Marketing  Sponsored Search  
Pure-Strategy Nash Equilibria of GSP Keyword Auction 期刊论文
JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2012, 卷号: 13, 期号: 2, 页码: 57-87
作者:  Li, Linjing;  Zeng, Daniel;  Zhao, Huimin
Adobe PDF(622Kb)  |  收藏  |  浏览/下载：291/74  |  提交时间：2015/08/12
Keyword Advertising  Stability  Generalized Second-price  Sponsored Search  Nash Equilibrium