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The Reserve Price of Ad Impressions in Multi-Channel Real-Time Bidding Markets 期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 2, 页码: 583-592
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan
Adobe PDF(1766Kb)  |  收藏  |  浏览/下载:391/140  |  提交时间:2018/09/20
Ad Impression  Publisher  Real-time Bidding  Reserve Price  Revenue Maximization  
Revenue Models for Demand Side Platforms in Real Time Bidding Advertising 会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
作者:  Qin, Rui;  Ni, Xiaochun;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue
Adobe PDF(1192Kb)  |  收藏  |  浏览/下载:463/134  |  提交时间:2017/12/29
Real Time Bidding  Demand Side Platform  Revenue Model  Two-stage Resale  Strategy Optimization  
Maximizing Time-discounted Influential Sustainability in Social Networks 会议论文
, Banff, Canada, Oct. 5-8, 2017
作者:  Zeng, Shuai;  Ni, Xiaochun;  Li, Juanjuan;  Yuan, Yong;  Wang, Shuai
浏览  |  Adobe PDF(194Kb)  |  收藏  |  浏览/下载:345/84  |  提交时间:2018/01/04
Social Marketing  Influence Sustainability  Information Diffusion  Seeding Strategy  
Optimizing the Segmentation Granularity for RTB Advertising Markets with a Two-stage Resale Model 会议论文
Proceedings of the 2016 IEEE International Conference on Systems, Man, and Cybernetics (SMC2016), Budapest, Hungary, Oct. 9-12, 2016
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue
浏览  |  Adobe PDF(1456Kb)  |  收藏  |  浏览/下载:327/117  |  提交时间:2018/01/04
Real Time Bidding  Demand Side Platforms  Market Segmentation  Two-stage Resale Model  Computational Experiment  
A Computational Experiment Research on Segmenting RTB Advertising Markets 会议论文
Proceedings of the Seventh Chinese Conference on Social Computing, Fuzhou, China, Dem. 11-13, 2015
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
Adobe PDF(287Kb)  |  收藏  |  浏览/下载:248/78  |  提交时间:2016/06/20
Real Time Bidding  Demand Side Platforms  Market Segmentation Granularity  Computational Experiments  Precision Marketing  
Analyzing the Segmentation Granularity of RTB Advertising Markets: A Computational Experiment Approach 会议论文
Social Media Processing, Guangzhou, China, Nov. 16-17, 2015
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Rui Qin
浏览  |  Adobe PDF(2254Kb)  |  收藏  |  浏览/下载:274/71  |  提交时间:2016/06/20
Real Time Bidding  Demand Side Platforms  Market Segmentation Granularity  Computational Experiments  Precision Marketing  
A survey on real time bidding advertising 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
作者:  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Qin, Rui
浏览  |  Adobe PDF(404Kb)  |  收藏  |  浏览/下载:466/221  |  提交时间:2018/01/03