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CASIA OpenIR
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A two-stage fuzzy budget allocation model in search auctions 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
Adobe PDF(546Kb)  |  收藏  |  浏览/下载：199/61  |  提交时间：2016/06/20
Budget Optimization  Budget Allocation  Sponsored Search Auctions  Two-stage Fuzzy Programming  Pso  
A new stochastic budget distribution model with random demands 会议论文
Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS 2014), Chengdu, China, June 24-28, 2014
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
浏览  |  Adobe PDF(294Kb)  |  收藏  |  浏览/下载：188/70  |  提交时间：2016/06/20
Budget Distribution  Budget Demand  Stochastic Strategy  Budget Constraints  Search Advertising  
A Budget Optimization Framework for Search Advertisements Across Markets 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN AND CYBERNETICS PART A-SYSTEMS AND HUMANS, 2012, 卷号: 42, 期号: 5, 页码: 1141-1151
作者:  Yang, Yanwu;  Zhang, Jie;  Qin, Rui;  Li, Juanjuan;  Wang, Fei-Yue;  Qi, Wei;  Fei-Yue Wang
浏览  |  Adobe PDF(545Kb)  |  收藏  |  浏览/下载：448/185  |  提交时间：2015/08/12
Budget Optimization  Optimal Strategy  Search Auctions  Search Engine Marketing  Sponsored Search  
Budget allocation in competitive search advertisements 会议论文
, Shanghai, China, Dec. 3-4, 2011
作者:  Yang, Yanwu;  Li, Juanjuan;  Zhang, Jie;  Zeng, Daniel
浏览  |  Adobe PDF(612Kb)  |  收藏  |  浏览/下载：153/32  |  提交时间：2017/12/29