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CASIA OpenIR
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A Novel GSP Auction Mechanism for Dynamic Confirmation Games on Bitcoin Transactions 期刊论文
IEEE Transactions on Services Computing, 2020, 期号: NA, 页码: NA
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(2436Kb)  |  收藏  |  浏览/下载：198/51  |  提交时间：2020/10/14
Blockchain  Transaction Fee  Bitcoin transaction confirmation game  Generalized Second Price mechanism  
A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
浏览  |  Adobe PDF(1018Kb)  |  收藏  |  浏览/下载：434/163  |  提交时间：2018/09/20
Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding  
The Reserve Price of Ad Impressions in Multi-Channel Real-Time Bidding Markets 期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 2, 页码: 583-592
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan
浏览  |  Adobe PDF(1766Kb)  |  收藏  |  浏览/下载：393/141  |  提交时间：2018/09/20
Ad Impression  Publisher  Real-time Bidding  Reserve Price  Revenue Maximization  
A preliminary research of prediction markets based on blockchain powered smart contracts 会议论文
, Halifax, Canada, 30 Jul.- 3 Aug., 2018.
作者:  Shuai Wang;  Xiaochun Ni;  Yong Yuan;  Xiao Wang;  Liwei Ouyang;  Fei-Yue Wang
浏览  |  Adobe PDF(559Kb)  |  收藏  |  浏览/下载：476/178  |  提交时间：2018/10/10
Exploring New Mechanisms for Demand-Side Platforms in Real Time Bidding Markets 会议论文
Proceedings of the 2017 Chinese Automation Congress, Jinan, China, Oct. 20-22, 2017
作者:  Qin, Rui;  Yuan, Yong;  Ni, Xiaochun;  Wang, Fei-Yue
浏览  |  Adobe PDF(293Kb)  |  收藏  |  浏览/下载：383/126  |  提交时间：2017/12/29
Real Time Bidding  Two-stage Resale Model  Demand Side Platform  Pricing Mechanism  Bidding Mechanism  
Revenue Models for Demand Side Platforms in Real Time Bidding Advertising 会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
作者:  Qin, Rui;  Ni, Xiaochun;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue
Adobe PDF(1192Kb)  |  收藏  |  浏览/下载：467/134  |  提交时间：2017/12/29
Real Time Bidding  Demand Side Platform  Revenue Model  Two-stage Resale  Strategy Optimization  
The Impact of Reserve Price on Publisher Revenue in Real-Time Bidding Advertising Markets 会议论文
, Banff, Canada, Oct. 5-8, 2017
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Xiao;  Wang, Fei-Yue
浏览  |  Adobe PDF(418Kb)  |  收藏  |  浏览/下载：528/223  |  提交时间：2017/12/29
Maximizing Time-discounted Influential Sustainability in Social Networks 会议论文
, Banff, Canada, Oct. 5-8, 2017
作者:  Zeng, Shuai;  Ni, Xiaochun;  Li, Juanjuan;  Yuan, Yong;  Wang, Shuai
浏览  |  Adobe PDF(194Kb)  |  收藏  |  浏览/下载：347/84  |  提交时间：2018/01/04
Social Marketing  Influence Sustainability  Information Diffusion  Seeding Strategy  
Optimal Allocation of Ad Inventory in Real-Time Bidding Advertising Markets 会议论文
, Budapest, Hungary, OCT. 9-12, 2016
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Fei-Yue
浏览  |  Adobe PDF(463Kb)  |  收藏  |  浏览/下载：325/119  |  提交时间：2017/12/29