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A survey on real time bidding advertising 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
作者:  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Qin, Rui
Adobe PDF(404Kb)  |  收藏  |  浏览/下载：466/221  |  提交时间：2018/01/03
A two-stage fuzzy budget allocation model in search auctions 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
浏览  |  Adobe PDF(546Kb)  |  收藏  |  浏览/下载：207/62  |  提交时间：2016/06/20
Budget Optimization  Budget Allocation  Sponsored Search Auctions  Two-stage Fuzzy Programming  Pso  
Information disclosure in real-time bidding advertising markets 会议论文
, Qingdao, China, Oct. 8-10, 2014
作者:  Li, Juanjuan;  Yuan, Yong;  Qin, Rui
浏览  |  Adobe PDF(178Kb)  |  收藏  |  浏览/下载：211/54  |  提交时间：2017/12/29
A stochastic model for budget distribution over time in search advertisements 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Yang, Yanwu;  Rui Qin
浏览  |  Adobe PDF(1043Kb)  |  收藏  |  浏览/下载：270/62  |  提交时间：2016/06/20
Search Advertisement  Budget Distribution  Optimal Budget  Stochastic Programming  Budget Constraint  
A new stochastic budget distribution model with random demands 会议论文
Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS 2014), Chengdu, China, June 24-28, 2014
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
浏览  |  Adobe PDF(294Kb)  |  收藏  |  浏览/下载：188/70  |  提交时间：2016/06/20
Budget Distribution  Budget Demand  Stochastic Strategy  Budget Constraints  Search Advertising  
Budget Planning for Coupled Campaigns in Sponsored Search Auctions 期刊论文
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 卷号: 18, 期号: 3, 页码: 39-65
作者:  Yang, Yanwu;  Qin, Rui;  Jansen, Bernard J.;  Zhang, Jie;  Zeng, Daniel
浏览  |  Adobe PDF(1781Kb)  |  收藏  |  浏览/下载：278/71  |  提交时间：2015/08/12
Advertising Campaigns  Budget Planning Decision Analysis  Online Advertising  Operations Research In marketIng  Optimal Control  Sponsored Search  Sponsored Search Auctions  
Dynamic dual adjustment of daily budgets and bids in sponsored search auctions 期刊论文
DECISION SUPPORT SYSTEMS, 2014, 卷号: 57, 期号: 0, 页码: 105-114
作者:  Zhang, Jie;  Yang, Yanwu;  Li, Xin;  Qin, Rui;  Zeng, Daniel
浏览  |  Adobe PDF(983Kb)  |  收藏  |  浏览/下载：331/91  |  提交时间：2015/08/12
Sponsored Search Auction  Budget Adjustment  Continuous Reinforcement Learning  Dynamic Adjustment  
Online reinforcement learning for continuous-state systems 专著章节/文集论文
出自: Frontiers of Intelligent Control and Information Processing, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore, Singapore:World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, World Scientific, 2014
作者:  Yuanheng Zhu;  Zhao DB(赵冬斌)
Adobe PDF(24150Kb)  |  收藏  |  浏览/下载：242/27  |  提交时间：2017/09/13