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Optimizing the Segmentation Granularity for RTB Advertising Markets with a Two-stage Resale Model 会议论文
Proceedings of the 2016 IEEE International Conference on Systems, Man, and Cybernetics (SMC2016), Budapest, Hungary, Oct. 9-12, 2016
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue
浏览  |  Adobe PDF(1456Kb)  |  收藏  |  浏览/下载：328/117  |  提交时间：2018/01/04
Real Time Bidding  Demand Side Platforms  Market Segmentation  Two-stage Resale Model  Computational Experiment  
Optimal Allocation of Ad Inventory in Real-Time Bidding Advertising Markets 会议论文
, Budapest, Hungary, OCT. 9-12, 2016
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Fei-Yue
浏览  |  Adobe PDF(463Kb)  |  收藏  |  浏览/下载：323/118  |  提交时间：2017/12/29
A Discounted Trade Reduction Mechanism for Dynamic Ridesharing Pricing 期刊论文
IEEE TRANSACTIONS ON INTELLIGENT TRANSPORTATION SYSTEMS, 2016, 卷号: 17, 期号: 6, 页码: 1586-1595
作者:  Zhang, Jie;  Wen, Ding;  Zeng, Shuai
浏览  |  Adobe PDF(3274Kb)  |  收藏  |  浏览/下载：464/139  |  提交时间：2016/10/20
Dynamic Ridesharing  Mechanism Design  Double Auctions  Trade Reduction Mechanism  Computational Experiments  
A Probabilistic Price Mechanism Design for Online Auction 会议论文
Proceedings of IEEE International Conference on Systems, Man, and Cybernetics, Budapest, 2016-10-13
作者:  Jie Zhang;  Linjing Li;  Fei-Yue Wang
Adobe PDF(595Kb)  |  收藏  |  浏览/下载：359/118  |  提交时间：2016/10/26
Mechanism Design  Online Auctions  Probabilistic Mechanism  Computational Experiments  E-commerce  
实时竞价广告研究述评 期刊论文
信息系统学报, 2016, 期号: 1, 页码: 103-117
作者:  袁勇;  曾大军;  李娟娟;  秦蕊
浏览  |  Adobe PDF(586Kb)  |  收藏  |  浏览/下载：315/129  |  提交时间：2017/12/29
实时竞价  计算广告学  互联网广告  大数据  
A Probabilistic Price Mechanism Design for Online Auctions 会议论文
, Budapest, Hungary, 9-12 Oct
作者:  Jie Zhang;  Linjing Li;  Fei-Yue Wang
浏览  |  Adobe PDF(3721Kb)  |  收藏  |  浏览/下载：183/58  |  提交时间：2018/01/08
Exploring Optimal Frequency Caps in Real Time Bidding Advertising 会议论文
, USA, 2016
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(2879Kb)  |  收藏  |  浏览/下载：299/118  |  提交时间：2017/09/21
Real Time Bidding  Frequency Capping  Computational Experiment Approach  Demand Side Platforms  Computational Advertising  
Optimizing Market Segmentation Granularity in RTB Advertising: A Computational Experimental Study 会议论文
, USA, 2016
作者:  Qin Rui;  Yuan Yong;  Wang Fei-Yue
浏览  |  Adobe PDF(1243Kb)  |  收藏  |  浏览/下载：242/83  |  提交时间：2017/09/21