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Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
浏览  |  Adobe PDF(6997Kb)  |  收藏  |  浏览/下载：555/214  |  提交时间：2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
A Probabilistic Mechanism Design for Online Auctions 期刊论文
IEEE ACCESS, 2017, 卷号: 2017, 期号: .5, 页码: 10782-10794
作者:  Zhang, Jie;  Li, Linjing;  Wang, Fei-Yue
浏览  |  Adobe PDF(3721Kb)  |  收藏  |  浏览/下载：384/98  |  提交时间：2017/09/12
Mechanism Design  Online Auctions  Randomized Mechanisms  E-commerce  Computational Experiments  Probabilistic Mechanism Design  
Developing a cooperative bidding framework for sponsored search markets - An evolutionary perspective 期刊论文
INFORMATION SCIENCES, 2016, 卷号: 369, 期号: NA, 页码: 674-689
作者:  Yuan, Yong;  Wang, Fei-Yue;  Zeng, Daniel
浏览  |  Adobe PDF(2247Kb)  |  收藏  |  浏览/下载：395/132  |  提交时间：2016/12/26
Sponsored Search  Bid Inflation  Evolutionary Game Theory  Coevolutionary Simulation  
Analysis of symptoms and their potential associations with e-liquids' components: a social media study 期刊论文
BMC PUBLIC HEALTH, 2016, 卷号: 16, 期号: 674, 页码: 1-12
作者:  Li, Qiudan;  Zhan, Yongcheng;  Wang, Lei;  Leischow, Scott J.;  Zeng, Daniel Dajun;  Daniel Dajun Zeng
浏览  |  Adobe PDF(820Kb)  |  收藏  |  浏览/下载：279/13  |  提交时间：2016/10/23
E-cigarette  E-juice  E-liquid  Flavors  Vg  Pg  Nicotine  Symptoms  Reddit  Social Media  
A Discounted Trade Reduction Mechanism for Dynamic Ridesharing Pricing 期刊论文
IEEE TRANSACTIONS ON INTELLIGENT TRANSPORTATION SYSTEMS, 2016, 卷号: 17, 期号: 6, 页码: 1586-1595
作者:  Zhang, Jie;  Wen, Ding;  Zeng, Shuai
浏览  |  Adobe PDF(3274Kb)  |  收藏  |  浏览/下载：465/139  |  提交时间：2016/10/20
Dynamic Ridesharing  Mechanism Design  Double Auctions  Trade Reduction Mechanism  Computational Experiments  
Social balance in signed networks 期刊论文
INFORMATION SYSTEMS FRONTIERS, 2015, 卷号: 17, 期号: 5, 页码: 1077-1095
作者:  Zheng, Xiaolong;  Zeng, Daniel;  Wang, Fei-Yue
浏览  |  Adobe PDF(761Kb)  |  收藏  |  浏览/下载：403/117  |  提交时间：2015/11/04
Social Balance  Signed Networks  Empirical Study  Dynamicsmodel  
Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 卷号: 45, 期号: 4, 页码: 688-701
作者:  Yuan, Yong;  Zeng, Daniel;  Zhao, Huimin;  Li, Linjing
浏览  |  Adobe PDF(1156Kb)  |  收藏  |  浏览/下载：358/111  |  提交时间：2015/09/21
Terms-click-through Rate (Ctr)  Optimal Control  Polarization  Quality Score (Qs)  Sponsored Search  
Optimal Budget Allocation Across Search Advertising Markets 期刊论文
INFORMS JOURNAL ON COMPUTING, 2015, 卷号: 27, 期号: 2, 页码: 285-300
作者:  Yang, Yanwu;  Zeng, Daniel;  Yang, Yinghui;  Zhang, Jie
浏览  |  Adobe PDF(1107Kb)  |  收藏  |  浏览/下载：579/236  |  提交时间：2015/09/17
Sponsored Search  Budget Allocation  Budget Strategy  Search Markets  
Extracting Evolutionary Communities in Community Question Answering 期刊论文
JOURNAL OF THE ASSOCIATION FOR INFORMATION SCIENCE AND TECHNOLOGY, 2014, 卷号: 65, 期号: 6, 页码: 1170-1186
作者:  Zhang, Zhongfeng;  Li, Qiudan;  Zeng, Daniel;  Gao, Heng
浏览  |  Adobe PDF(1226Kb)  |  收藏  |  浏览/下载：330/90  |  提交时间：2015/08/12
Evolutionary Communities  
Budget Planning for Coupled Campaigns in Sponsored Search Auctions 期刊论文
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 卷号: 18, 期号: 3, 页码: 39-65
作者:  Yang, Yanwu;  Qin, Rui;  Jansen, Bernard J.;  Zhang, Jie;  Zeng, Daniel
浏览  |  Adobe PDF(1781Kb)  |  收藏  |  浏览/下载：277/71  |  提交时间：2015/08/12
Advertising Campaigns  Budget Planning Decision Analysis  Online Advertising  Operations Research In marketIng  Optimal Control  Sponsored Search  Sponsored Search Auctions