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Revenue Models for Demand Side Platforms in Real Time Bidding Advertising 会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
作者:  Qin, Rui;  Ni, Xiaochun;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue
浏览  |  Adobe PDF(1192Kb)  |  收藏  |  浏览/下载：460/134  |  提交时间：2017/12/29
Real Time Bidding  Demand Side Platform  Revenue Model  Two-stage Resale  Strategy Optimization  
Optimizing the Revenue for Ad Exchanges in Header Bidding Advertising Markets 会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(222Kb)  |  收藏  |  浏览/下载：376/136  |  提交时间：2017/12/29
Header Bidding  Real Time Bidding  Ad Exchange  Stochastic Optimization Model  Risk Level