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A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
Authors:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
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Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding  
Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
Authors:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
View  |  Adobe PDF(6997Kb)  |  Favorite  |  View/Download:170/71  |  Submit date:2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
Co-evolution-based mechanism design for sponsored search advertising 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2012, 卷号: 11, 期号: 6, 页码: 537-547
Authors:  Yuan, Yong;  Zeng, Daniel
View  |  Adobe PDF(1718Kb)  |  Favorite  |  View/Download:59/12  |  Submit date:2015/08/12
Sponsored Search Advertising  Mechanism Design  Co-evolutionary Simulation  Niche-based Evolution