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Behavioral Profiling for Employees using Social Media: A Case Study based on WeChat 会议论文
Proceedings of the 2017 Chinese Automation Congress, Jinan, China, Oct. 20-22, 2017
Authors:  Ni, Xiaochun;  Zeng, Shuai;  Qin, Rui;  Li, Juanjuan;  Yuan, Yong;  Wang, Fei-Yue
View  |  Adobe PDF(1032Kb)  |  Favorite  |  View/Download:78/9  |  Submit date:2018/01/03
Employee Behavioral Profiling  Behavior Analysis  Social Media  
Revenue Models for Demand Side Platforms in Real Time Bidding Advertising 会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
Authors:  Qin, Rui;  Ni, Xiaochun;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue
View  |  Adobe PDF(1192Kb)  |  Favorite  |  View/Download:127/48  |  Submit date:2017/12/29
Real Time Bidding  Demand Side Platform  Revenue Model  Two-stage Resale  Strategy Optimization  
The Impact of Reserve Price on Publisher Revenue in Real-Time Bidding Advertising Markets 会议论文
, Banff, Canada, Oct. 5-8, 2017
Authors:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Xiao;  Wang, Fei-Yue
View  |  Adobe PDF(418Kb)  |  Favorite  |  View/Download:176/66  |  Submit date:2017/12/29
Maximizing Time-discounted Influential Sustainability in Social Networks 会议论文
, Banff, Canada, Oct. 5-8, 2017
Authors:  Zeng, Shuai;  Ni, Xiaochun;  Li, Juanjuan;  Yuan, Yong;  Wang, Shuai
View  |  Adobe PDF(194Kb)  |  Favorite  |  View/Download:73/13  |  Submit date:2018/01/04
Social Marketing  Influence Sustainability  Information Diffusion  Seeding Strategy  
Research on Social Marketing Strategies with an Agent-based Propagation Model 会议论文
, Toulouse, France, 2017-7
Authors:  Zeng Shuai;  Li Juanjuan;  Ni Xiaochun;  Yuan Yong;  Wang Fei-Yue
View  |  Adobe PDF(2384Kb)  |  Favorite  |  View/Download:108/26  |  Submit date:2017/09/21