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Exploring New Mechanisms for Demand-Side Platforms in Real Time Bidding Markets 会议论文
Proceedings of the 2017 Chinese Automation Congress, Jinan, China, Oct. 20-22, 2017
Authors:  Qin, Rui;  Yuan, Yong;  Ni, Xiaochun;  Wang, Fei-Yue
View  |  Adobe PDF(293Kb)  |  Favorite  |  View/Download:88/24  |  Submit date:2017/12/29
Real Time Bidding  Two-stage Resale Model  Demand Side Platform  Pricing Mechanism  Bidding Mechanism  
Behavioral Profiling for Employees using Social Media: A Case Study based on WeChat 会议论文
Proceedings of the 2017 Chinese Automation Congress, Jinan, China, Oct. 20-22, 2017
Authors:  Ni, Xiaochun;  Zeng, Shuai;  Qin, Rui;  Li, Juanjuan;  Yuan, Yong;  Wang, Fei-Yue
View  |  Adobe PDF(1032Kb)  |  Favorite  |  View/Download:80/11  |  Submit date:2018/01/03
Employee Behavioral Profiling  Behavior Analysis  Social Media  
Revenue Models for Demand Side Platforms in Real Time Bidding Advertising 会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
Authors:  Qin, Rui;  Ni, Xiaochun;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue
View  |  Adobe PDF(1192Kb)  |  Favorite  |  View/Download:135/49  |  Submit date:2017/12/29
Real Time Bidding  Demand Side Platform  Revenue Model  Two-stage Resale  Strategy Optimization  
The Impact of Reserve Price on Publisher Revenue in Real-Time Bidding Advertising Markets 会议论文
, Banff, Canada, Oct. 5-8, 2017
Authors:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Xiao;  Wang, Fei-Yue
View  |  Adobe PDF(418Kb)  |  Favorite  |  View/Download:180/68  |  Submit date:2017/12/29