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CASIA OpenIR
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A stochastic model for budget distribution over time in search advertisements 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Yang, Yanwu;  Rui Qin
浏览  |  Adobe PDF(1043Kb)  |  收藏  |  浏览/下载：270/62  |  提交时间：2016/06/20
Search Advertisement  Budget Distribution  Optimal Budget  Stochastic Programming  Budget Constraint  
Budget Strategy in Uncertain Environments of Search Auctions: A Preliminary Investigation 期刊论文
IEEE TRANSACTIONS ON SERVICES COMPUTING, 2013, 卷号: 6, 期号: 2, 页码: 168-176
作者:  Yang, Yanwu;  Zhang, Jie;  Qin, Rui;  Li, Juanjuan;  Liu, Baiyu;  Liu, Zhong
浏览  |  Adobe PDF(587Kb)  |  收藏  |  浏览/下载：253/34  |  提交时间：2015/08/12
Budget Optimization  Budget Decisions  Optimal Strategy  Stochastic Strategy  Search Auctions  
A Budget Optimization Framework for Search Advertisements Across Markets 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN AND CYBERNETICS PART A-SYSTEMS AND HUMANS, 2012, 卷号: 42, 期号: 5, 页码: 1141-1151
作者:  Yang, Yanwu;  Zhang, Jie;  Qin, Rui;  Li, Juanjuan;  Wang, Fei-Yue;  Qi, Wei;  Fei-Yue Wang
浏览  |  Adobe PDF(545Kb)  |  收藏  |  浏览/下载：458/185  |  提交时间：2015/08/12
Budget Optimization  Optimal Strategy  Search Auctions  Search Engine Marketing  Sponsored Search  
Budget allocation in competitive search advertisements 会议论文
, Shanghai, China, Dec. 3-4, 2011
作者:  Yang, Yanwu;  Li, Juanjuan;  Zhang, Jie;  Zeng, Daniel
浏览  |  Adobe PDF(612Kb)  |  收藏  |  浏览/下载：163/33  |  提交时间：2017/12/29