中文版 | English

在结果中检索

CASIA OpenIR

浏览/检索结果: 共3条，第1-3条 帮助

限定条件            
已选(0)清除 条数/页：   排序方式：
A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
浏览  |  Adobe PDF(1018Kb)  |  收藏  |  浏览/下载：424/162  |  提交时间：2018/09/20
Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding  
Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
浏览  |  Adobe PDF(6997Kb)  |  收藏  |  浏览/下载：543/214  |  提交时间：2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
Co-evolution-based mechanism design for sponsored search advertising 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2012, 卷号: 11, 期号: 6, 页码: 537-547
作者:  Yuan, Yong;  Zeng, Daniel
浏览  |  Adobe PDF(1718Kb)  |  收藏  |  浏览/下载：238/71  |  提交时间：2015/08/12
Sponsored Search Advertising  Mechanism Design  Co-evolutionary Simulation  Niche-based Evolution