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Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 卷号: 45, 期号: 4, 页码: 688-701
Authors:  Yuan, Yong;  Zeng, Daniel;  Zhao, Huimin;  Li, Linjing
View  |  Adobe PDF(1156Kb)  |  Favorite  |  View/Download:173/51  |  Submit date:2015/09/21
Terms-click-through Rate (Ctr)  Optimal Control  Polarization  Quality Score (Qs)  Sponsored Search