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A Computational Experiment Research on Segmenting RTB Advertising Markets 会议论文
Proceedings of the Seventh Chinese Conference on Social Computing, Fuzhou, China, Dem. 11-13, 2015
Authors:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
View  |  Adobe PDF(287Kb)  |  Favorite  |  View/Download:106/21  |  Submit date:2016/06/20
Real Time Bidding  Demand Side Platforms  Market Segmentation Granularity  Computational Experiments  Precision Marketing  
RTB 广告市场中DSP 平台的盈利模式研究 会议论文
2015自动化大会论文集, 武汉, 中国, 2015年11月27-29日
Authors:  秦蕊;  袁勇;  李娟娟
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实时竞价  需求方平台  盈利模式  双层转售  策略优化  
Research on the Frequency Capping Issue in RTB Advertising: A Computational Experiment Approach 会议论文
Proceedings of 2015 Chinese Automation Congress, Wuhan, China, Nov. 27-29, 2015
Authors:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Rui Qin
View  |  Adobe PDF(2961Kb)  |  Favorite  |  View/Download:143/53  |  Submit date:2016/06/20
Real Time Bidding  Computational Advertising  Frequency Capping  Computational Experiment Approach  Demand Side Platforms  
Analyzing the Segmentation Granularity of RTB Advertising Markets: A Computational Experiment Approach 会议论文
Social Media Processing, Guangzhou, China, Nov. 16-17, 2015
Authors:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Rui Qin
View  |  Adobe PDF(2254Kb)  |  Favorite  |  View/Download:112/24  |  Submit date:2016/06/20
Real Time Bidding  Demand Side Platforms  Market Segmentation Granularity  Computational Experiments  Precision Marketing