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A Computational Experiment Research on Segmenting RTB Advertising Markets 会议论文
Proceedings of the Seventh Chinese Conference on Social Computing, Fuzhou, China, Dem. 11-13, 2015
Authors:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
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Real Time Bidding  Demand Side Platforms  Market Segmentation Granularity  Computational Experiments  Precision Marketing  
社会计算与计算社会: 智慧社会的基础与必然 期刊论文
科学通报, 2015, 卷号: 60, 期号: 5-6, 页码: 460-469
Authors:  王飞跃;  王晓;  袁勇;  王涛
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智慧社会  Acp  社会计算  知识自动化  闭环反馈组态式管理  
RTB 广告市场中DSP 平台的盈利模式研究 会议论文
2015自动化大会论文集, 武汉, 中国, 2015年11月27-29日
Authors:  秦蕊;  袁勇;  李娟娟
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实时竞价  需求方平台  盈利模式  双层转售  策略优化  
Research on the Frequency Capping Issue in RTB Advertising: A Computational Experiment Approach 会议论文
Proceedings of 2015 Chinese Automation Congress, Wuhan, China, Nov. 27-29, 2015
Authors:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Rui Qin
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Real Time Bidding  Computational Advertising  Frequency Capping  Computational Experiment Approach  Demand Side Platforms  
Analyzing the Segmentation Granularity of RTB Advertising Markets: A Computational Experiment Approach 会议论文
Social Media Processing, Guangzhou, China, Nov. 16-17, 2015
Authors:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Rui Qin
View  |  Adobe PDF(2254Kb)  |  Favorite  |  View/Download:112/24  |  Submit date:2016/06/20
Real Time Bidding  Demand Side Platforms  Market Segmentation Granularity  Computational Experiments  Precision Marketing  
Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 卷号: 45, 期号: 4, 页码: 688-701
Authors:  Yuan, Yong;  Zeng, Daniel;  Zhao, Huimin;  Li, Linjing
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Terms-click-through Rate (Ctr)  Optimal Control  Polarization  Quality Score (Qs)  Sponsored Search  
安全博弈论综述 期刊论文
指挥与控制学报, 2015, 卷号: 1, 期号: 2, 页码: 121-149
Authors:  王震;  袁勇;  安波;  李明楚;  王飞跃
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人工智能  多主体系统  Artificial Intelligence  安全博弈论  Multi-agent System  优化  Security Game Theory  Optimization  
平行工业时代: 移动智造 期刊论文
高科技与产业化, 2015, 期号: 3, 页码: 32-35
Authors:  王飞跃;  王晓;  袁勇;  程长建
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平行工业 移动智造