CASIA OpenIR

浏览/检索结果: 共1条,第1-1条 帮助

限定条件            
已选(0)清除 条数/页:   排序方式:
Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
浏览  |  Adobe PDF(6997Kb)  |  收藏  |  浏览/下载:536/212  |  提交时间:2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment