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中国科学院自动化研究所机构知识库
Knowledge Commons of Institute of Automation，CAS
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复杂系统管理与控制国... [1]
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Qin Rui [1]
Yuan Yong [1]
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2017 [1]
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Funding Organization：61533019
Date Issued：2017
Author：王飞跃
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Indexed By：SCI
Funding Organization：National Natural Science Foundation of China(71472174
Funding Organization：71232006
Community：复杂系统管理与控制国家重点实验室
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Funding Organization：Y6S9011F4H)
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Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach
期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
Authors:
Qin, Rui
;
Yuan, Yong
;
Wang, Fei-Yue
;
Yuan Yong
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Submit date：2017/09/21
Real Time Bidding
Demand Side Platforms
Market Segmentation
Computational Experiment
