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Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
Authors:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
View  |  Adobe PDF(6997Kb)  |  Favorite  |  View/Download:188/81  |  Submit date:2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
Developing a cooperative bidding framework for sponsored search markets - An evolutionary perspective 期刊论文
INFORMATION SCIENCES, 2016, 卷号: 369, 期号: NA, 页码: 674-689
Authors:  Yuan, Yong;  Wang, Fei-Yue;  Zeng, Daniel
View  |  Adobe PDF(2247Kb)  |  Favorite  |  View/Download:137/35  |  Submit date:2016/12/26
Sponsored Search  Bid Inflation  Evolutionary Game Theory  Coevolutionary Simulation