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Optimizing the Segmentation Granularity for RTB Advertising Markets with a Two-stage Resale Model 会议论文
Proceedings of the 2016 IEEE International Conference on Systems, Man, and Cybernetics (SMC2016), Budapest, Hungary, Oct. 9-12, 2016
Authors:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue
View  |  Adobe PDF(1456Kb)  |  Favorite  |  View/Download:122/43  |  Submit date:2018/01/04
Real Time Bidding  Demand Side Platforms  Market Segmentation  Two-stage Resale Model  Computational Experiment  
Optimal Allocation of Ad Inventory in Real-Time Bidding Advertising Markets 会议论文
, Budapest, Hungary, OCT. 9-12, 2016
Authors:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Fei-Yue
View  |  Adobe PDF(463Kb)  |  Favorite  |  View/Download:146/55  |  Submit date:2017/12/29
Towards Blockchain-based Intelligent Transportation Systems 会议论文
, Rio de Janeiro, Brazil, 2016-11
Authors:  Yuan Yong;  Wang Fei-Yue
View  |  Adobe PDF(711Kb)  |  Favorite  |  View/Download:486/379  |  Submit date:2017/09/21
Exploring Optimal Frequency Caps in Real Time Bidding Advertising 会议论文
, USA, 2016
Authors:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
View  |  Adobe PDF(2879Kb)  |  Favorite  |  View/Download:112/44  |  Submit date:2017/09/21
Real Time Bidding  Frequency Capping  Computational Experiment Approach  Demand Side Platforms  Computational Advertising  
Optimizing Market Segmentation Granularity in RTB Advertising: A Computational Experimental Study 会议论文
, USA, 2016
Authors:  Qin Rui;  Yuan Yong;  Wang Fei-Yue
View  |  Adobe PDF(1243Kb)  |  Favorite  |  View/Download:87/18  |  Submit date:2017/09/21