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Behavioral Profiling for Employees using Social Media: A Case Study based on WeChat 会议论文
Proceedings of the 2017 Chinese Automation Congress, Jinan, China, Oct. 20-22, 2017
Authors:  Ni, Xiaochun;  Zeng, Shuai;  Qin, Rui;  Li, Juanjuan;  Yuan, Yong;  Wang, Fei-Yue
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Employee Behavioral Profiling  Behavior Analysis  Social Media  
Revenue Models for Demand Side Platforms in Real Time Bidding Advertising 会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
Authors:  Qin, Rui;  Ni, Xiaochun;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue
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Real Time Bidding  Demand Side Platform  Revenue Model  Two-stage Resale  Strategy Optimization  
The Impact of Reserve Price on Publisher Revenue in Real-Time Bidding Advertising Markets 会议论文
, Banff, Canada, Oct. 5-8, 2017
Authors:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Xiao;  Wang, Fei-Yue
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Research on Information Structure of Programmatic Advertising Markets 会议论文
, Toulouse, France, 2017-07
Authors:  Li Juanjuan;  Yuan Yong;  Zhao Xueliang;  Wang Fei-Yue
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Maximizing Time-discounted Influential Sustainability in Social Networks 会议论文
, Banff, Canada, Oct. 5-8, 2017
Authors:  Zeng, Shuai;  Ni, Xiaochun;  Li, Juanjuan;  Yuan, Yong;  Wang, Shuai
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Social Marketing  Influence Sustainability  Information Diffusion  Seeding Strategy  
Research on Social Marketing Strategies with an Agent-based Propagation Model 会议论文
, Toulouse, France, 2017-7
Authors:  Zeng Shuai;  Li Juanjuan;  Ni Xiaochun;  Yuan Yong;  Wang Fei-Yue
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Optimizing the Segmentation Granularity for RTB Advertising Markets with a Two-stage Resale Model 会议论文
Proceedings of the 2016 IEEE International Conference on Systems, Man, and Cybernetics (SMC2016), Budapest, Hungary, Oct. 9-12, 2016
Authors:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue
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Real Time Bidding  Demand Side Platforms  Market Segmentation  Two-stage Resale Model  Computational Experiment  
Optimal Allocation of Ad Inventory in Real-Time Bidding Advertising Markets 会议论文
, Budapest, Hungary, OCT. 9-12, 2016
Authors:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Fei-Yue
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A Computational Experiment Research on Segmenting RTB Advertising Markets 会议论文
Proceedings of the Seventh Chinese Conference on Social Computing, Fuzhou, China, Dem. 11-13, 2015
Authors:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
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Real Time Bidding  Demand Side Platforms  Market Segmentation Granularity  Computational Experiments  Precision Marketing  
RTB 广告市场中DSP 平台的盈利模式研究 会议论文
2015自动化大会论文集, 武汉, 中国, 2015年11月27-29日
Authors:  秦蕊;  袁勇;  李娟娟
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实时竞价  需求方平台  盈利模式  双层转售  策略优化