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A Probabilistic Mechanism Design for Online Auctions 期刊论文
IEEE ACCESS, 2017, 卷号: 2017, 期号: .5, 页码: 10782-10794
Authors:  Zhang, Jie;  Li, Linjing;  Wang, Fei-Yue
View  |  Adobe PDF(3721Kb)  |  Favorite  |  View/Download:71/7  |  Submit date:2017/09/12
Mechanism Design  Online Auctions  Randomized Mechanisms  E-commerce  Computational Experiments  Probabilistic Mechanism Design  
Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 卷号: 45, 期号: 4, 页码: 688-701
Authors:  Yuan, Yong;  Zeng, Daniel;  Zhao, Huimin;  Li, Linjing
View  |  Adobe PDF(1156Kb)  |  Favorite  |  View/Download:151/43  |  Submit date:2015/09/21
Terms-click-through Rate (Ctr)  Optimal Control  Polarization  Quality Score (Qs)  Sponsored Search  
Pure-Strategy Nash Equilibria of GSP Keyword Auction 期刊论文
JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2012, 卷号: 13, 期号: 2, 页码: 57-87
Authors:  Li, Linjing;  Zeng, Daniel;  Zhao, Huimin
View  |  Adobe PDF(622Kb)  |  Favorite  |  View/Download:57/3  |  Submit date:2015/08/12
Keyword Advertising  Stability  Generalized Second-price  Sponsored Search  Nash Equilibrium