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Dynamic Optimization of Employees Work Strategies in a WeChat-Based Evaluation System 期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 3, 页码: 687-697
作者:  Juanjuan Li;  Shuai Wang;  Yong Yuan;  Xiaochun NI;  Fei-Yue Wang
浏览  |  Adobe PDF(2357Kb)  |  收藏  |  浏览/下载：386/103  |  提交时间：2018/09/20
Computational Experiments  Dynamic Optimization  Employees Work Strategy  Reputational Utility  Substantive Utility  
A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
浏览  |  Adobe PDF(1018Kb)  |  收藏  |  浏览/下载：424/162  |  提交时间：2018/09/20
Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding  
The Reserve Price of Ad Impressions in Multi-Channel Real-Time Bidding Markets 期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 2, 页码: 583-592
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan
浏览  |  Adobe PDF(1766Kb)  |  收藏  |  浏览/下载：390/140  |  提交时间：2018/09/20
Ad Impression  Publisher  Real-time Bidding  Reserve Price  Revenue Maximization  
An overview of smart contract: Architecture, applications, and future trends 会议论文
, Changshu, China, Jun. 26-29, 2018.
作者:  Shuai Wang;  Yong Yuan;  Xiao Wang;  Juanjuan Li;  Rui Qin;  Fei-Yue Wang
浏览  |  Adobe PDF(386Kb)  |  收藏  |  浏览/下载：1466/1059  |  提交时间：2018/10/10