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A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets 期刊论文
INFORMATION SCIENCES, 2018, 卷号: 469, 页码: 119-140
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(1804Kb)  |  收藏  |  浏览/下载：497/159  |  提交时间：2018/09/20
Computational advertising  Real time bidding  Demand side platform  Pareto optimal  Mechanism design  Computational experiment  
Exploring Optimal Frequency Caps in Real Time Bidding Advertising 会议论文
, USA, 2016
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
Adobe PDF(2879Kb)  |  收藏  |  浏览/下载：299/118  |  提交时间：2017/09/21
Real Time Bidding  Frequency Capping  Computational Experiment Approach  Demand Side Platforms  Computational Advertising  
Research on the Frequency Capping Issue in RTB Advertising: A Computational Experiment Approach 会议论文
Proceedings of 2015 Chinese Automation Congress, Wuhan, China, Nov. 27-29, 2015
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Rui Qin
浏览  |  Adobe PDF(2961Kb)  |  收藏  |  浏览/下载：324/114  |  提交时间：2016/06/20
Real Time Bidding  Computational Advertising  Frequency Capping  Computational Experiment Approach  Demand Side Platforms