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A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets 期刊论文
INFORMATION SCIENCES, 2018, 卷号: 469, 页码: 119-140
Authors:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
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Computational advertising  Real time bidding  Demand side platform  Pareto optimal  Mechanism design  Computational experiment  
Exploring Optimal Frequency Caps in Real Time Bidding Advertising 会议论文
, USA, 2016
Authors:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
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Real Time Bidding  Frequency Capping  Computational Experiment Approach  Demand Side Platforms  Computational Advertising  
Research on the Frequency Capping Issue in RTB Advertising: A Computational Experiment Approach 会议论文
Proceedings of 2015 Chinese Automation Congress, Wuhan, China, Nov. 27-29, 2015
Authors:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Rui Qin
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Real Time Bidding  Computational Advertising  Frequency Capping  Computational Experiment Approach  Demand Side Platforms  
在线广告的点击欺诈问题研究 学位论文
, 中国科学院自动化研究所: 中国科学院研究生院, 2012
Authors:  李厦戎
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点击欺诈  在线广告  关键字拍卖  博弈分析  欺诈检测  计算实验  计算广告  Click Fraud  Online Advertising  Ad Auction  Game Theory  Fraud Detection  Computational Experiment  Computational Advertising