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A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets 期刊论文
INFORMATION SCIENCES, 2018, 卷号: 469, 页码: 119-140
Authors:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
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Computational advertising  Real time bidding  Demand side platform  Pareto optimal  Mechanism design  Computational experiment  
Exploring New Mechanisms for Demand-Side Platforms in Real Time Bidding Markets 会议论文
Proceedings of the 2017 Chinese Automation Congress, Jinan, China, Oct. 20-22, 2017
Authors:  Qin, Rui;  Yuan, Yong;  Ni, Xiaochun;  Wang, Fei-Yue
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Real Time Bidding  Two-stage Resale Model  Demand Side Platform  Pricing Mechanism  Bidding Mechanism  
Revenue Models for Demand Side Platforms in Real Time Bidding Advertising 会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
Authors:  Qin, Rui;  Ni, Xiaochun;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue
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Real Time Bidding  Demand Side Platform  Revenue Model  Two-stage Resale  Strategy Optimization