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A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
浏览  |  Adobe PDF(1018Kb)  |  收藏  |  浏览/下载：435/163  |  提交时间：2018/09/20
Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding  
Optimizing the Revenue for Ad Exchanges in Header Bidding Advertising Markets 会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
Adobe PDF(222Kb)  |  收藏  |  浏览/下载：378/136  |  提交时间：2017/12/29
Header Bidding  Real Time Bidding  Ad Exchange  Stochastic Optimization Model  Risk Level