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Time-varying effects of search engine advertising on sales-An empirical investigation in E-commerce 期刊论文
DECISION SUPPORT SYSTEMS, 2022, 卷号: 163, 页码: 15
Authors:  Yang, Yanwu;  Zhao, Kang;  Zeng, Daniel Dajun;  Jansen, Bernard Jim
Favorite  |  View/Download:28/0  |  Submit date:2022/11/21
Online advertising  Electronic commerce  Advertising analytics  Business intelligence