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Dynamic Optimization of Employees Work Strategies in a WeChat-Based Evaluation System 期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 3, 页码: 687-697
Authors:  Juanjuan Li;  Shuai Wang;  Yong Yuan;  Xiaochun NI;  Fei-Yue Wang
View  |  Adobe PDF(2357Kb)  |  Favorite  |  View/Download:57/14  |  Submit date:2018/09/20
Computational Experiments  Dynamic Optimization  Employees Work Strategy  Reputational Utility  Substantive Utility  
A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
Authors:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
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Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding  
The Reserve Price of Ad Impressions in Multi-Channel Real-Time Bidding Markets 期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 2, 页码: 583-592
Authors:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan
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Ad Impression  Publisher  Real-time Bidding  Reserve Price  Revenue Maximization  
An overview of smart contract: Architecture, applications, and future trends 会议论文
, Changshu, China, Jun. 26-29, 2018.
Authors:  Shuai Wang;  Yong Yuan;  Xiao Wang;  Juanjuan Li;  Rui Qin;  Fei-Yue Wang
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Behavioral Profiling for Employees using Social Media: A Case Study based on WeChat 会议论文
Proceedings of the 2017 Chinese Automation Congress, Jinan, China, Oct. 20-22, 2017
Authors:  Ni, Xiaochun;  Zeng, Shuai;  Qin, Rui;  Li, Juanjuan;  Yuan, Yong;  Wang, Fei-Yue
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Employee Behavioral Profiling  Behavior Analysis  Social Media  
Revenue Models for Demand Side Platforms in Real Time Bidding Advertising 会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
Authors:  Qin, Rui;  Ni, Xiaochun;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue
View  |  Adobe PDF(1192Kb)  |  Favorite  |  View/Download:115/45  |  Submit date:2017/12/29
Real Time Bidding  Demand Side Platform  Revenue Model  Two-stage Resale  Strategy Optimization  
The Impact of Reserve Price on Publisher Revenue in Real-Time Bidding Advertising Markets 会议论文
, Banff, Canada, Oct. 5-8, 2017
Authors:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Xiao;  Wang, Fei-Yue
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Research on Information Structure of Programmatic Advertising Markets 会议论文
, Toulouse, France, 2017-07
Authors:  Li Juanjuan;  Yuan Yong;  Zhao Xueliang;  Wang Fei-Yue
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Research on Social Marketing Strategies with an Agent-based Propagation Model 会议论文
, Toulouse, France, 2017-7
Authors:  Zeng Shuai;  Li Juanjuan;  Ni Xiaochun;  Yuan Yong;  Wang Fei-Yue
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Maximizing Time-discounted Influential Sustainability in Social Networks 会议论文
, Banff, Canada, Oct. 5-8, 2017
Authors:  Zeng, Shuai;  Ni, Xiaochun;  Li, Juanjuan;  Yuan, Yong;  Wang, Shuai
View  |  Adobe PDF(194Kb)  |  Favorite  |  View/Download:60/10  |  Submit date:2018/01/04
Social Marketing  Influence Sustainability  Information Diffusion  Seeding Strategy