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A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets 期刊论文
INFORMATION SCIENCES, 2018, 卷号: 469, 页码: 119-140
Authors:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
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Computational advertising  Real time bidding  Demand side platform  Pareto optimal  Mechanism design  Computational experiment