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A hierarchical framework for ad inventory allocation in programmatic advertising markets
期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
作者:
Juanjuan Li
;
Xiaochun Ni
;
Yong Yuan
;
Fei-Yue Wang
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Adobe PDF(1018Kb)
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浏览/下载:425/162
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提交时间:2018/09/20
Programmatic advertising
Ad inventory
Real-time bidding
Private marketplace
Header bidding
A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets
期刊论文
INFORMATION SCIENCES, 2018, 卷号: 469, 页码: 119-140
作者:
Qin, Rui
;
Yuan, Yong
;
Wang, Fei-Yue
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Adobe PDF(1804Kb)
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浏览/下载:490/158
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提交时间:2018/09/20
Computational advertising
Real time bidding
Demand side platform
Pareto optimal
Mechanism design
Computational experiment
The Reserve Price of Ad Impressions in Multi-Channel Real-Time Bidding Markets
期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 2, 页码: 583-592
作者:
Juanjuan Li
;
Xiaochun Ni
;
Yong Yuan
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Adobe PDF(1766Kb)
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浏览/下载:391/140
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提交时间:2018/09/20
Ad Impression
Publisher
Real-time Bidding
Reserve Price
Revenue Maximization
Optimizing the Segmentation Granularity for RTB Advertising Markets with a Two-stage Resale Model
会议论文
Proceedings of the 2016 IEEE International Conference on Systems, Man, and Cybernetics (SMC2016), Budapest, Hungary, Oct. 9-12, 2016
作者:
Qin, Rui
;
Yuan, Yong
;
Li, Juanjuan
;
Wang, Fei-Yue
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Adobe PDF(1456Kb)
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浏览/下载:322/117
  |  
提交时间:2018/01/04
Real Time Bidding
Demand Side Platforms
Market Segmentation
Two-stage Resale Model
Computational Experiment
Exploring New Mechanisms for Demand-Side Platforms in Real Time Bidding Markets
会议论文
Proceedings of the 2017 Chinese Automation Congress, Jinan, China, Oct. 20-22, 2017
作者:
Qin, Rui
;
Yuan, Yong
;
Ni, Xiaochun
;
Wang, Fei-Yue
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Adobe PDF(293Kb)
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浏览/下载:382/126
  |  
提交时间:2017/12/29
Real Time Bidding
Two-stage Resale Model
Demand Side Platform
Pricing Mechanism
Bidding Mechanism
Revenue Models for Demand Side Platforms in Real Time Bidding Advertising
会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
作者:
Qin, Rui
;
Ni, Xiaochun
;
Yuan, Yong
;
Li, Juanjuan
;
Wang, Fei-Yue
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Adobe PDF(1192Kb)
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浏览/下载:460/134
  |  
提交时间:2017/12/29
Real Time Bidding
Demand Side Platform
Revenue Model
Two-stage Resale
Strategy Optimization
Optimizing the Revenue for Ad Exchanges in Header Bidding Advertising Markets
会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
作者:
Qin, Rui
;
Yuan, Yong
;
Wang, Fei-Yue
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Adobe PDF(222Kb)
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浏览/下载:376/136
  |  
提交时间:2017/12/29
Header Bidding
Real Time Bidding
Ad Exchange
Stochastic Optimization Model
Risk Level
Exploring Optimal Frequency Caps in Real Time Bidding Advertising
会议论文
, USA, 2016
作者:
Qin, Rui
;
Yuan, Yong
;
Wang, Fei-Yue
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Adobe PDF(2879Kb)
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浏览/下载:297/117
  |  
提交时间:2017/09/21
Real Time Bidding
Frequency Capping
Computational Experiment Approach
Demand Side Platforms
Computational Advertising
Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach
期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:
Qin, Rui
;
Yuan, Yong
;
Wang, Fei-Yue
;
Yuan Yong
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  |  
Adobe PDF(6997Kb)
  |  
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  |  
浏览/下载:545/214
  |  
提交时间:2017/09/21
Real Time Bidding
Demand Side Platforms
Market Segmentation
Computational Experiment
A Computational Experiment Research on Segmenting RTB Advertising Markets
会议论文
Proceedings of the Seventh Chinese Conference on Social Computing, Fuzhou, China, Dem. 11-13, 2015
作者:
Qin, Rui
;
Yuan, Yong
;
Li, Juanjuan
;
Rui Qin
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  |  
Adobe PDF(287Kb)
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  |  
浏览/下载:245/78
  |  
提交时间:2016/06/20
Real Time Bidding
Demand Side Platforms
Market Segmentation Granularity
Computational Experiments
Precision Marketing