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The Reserve Price of Ad Impressions in Multi-Channel Real-Time Bidding Markets 期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 2, 页码: 583-592
Authors:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan
View  |  Adobe PDF(1766Kb)  |  Favorite  |  View/Download:61/23  |  Submit date:2018/09/20
Ad Impression  Publisher  Real-time Bidding  Reserve Price  Revenue Maximization