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Time-varying effects of search engine advertising on sales-An empirical investigation in E-commerce 期刊论文
DECISION SUPPORT SYSTEMS, 2022, 卷号: 163, 页码: 15
Authors:  Yang, Yanwu;  Zhao, Kang;  Zeng, Daniel Dajun;  Jansen, Bernard Jim
Favorite  |  View/Download:8/0  |  Submit date:2022/11/21
Online advertising  Electronic commerce  Advertising analytics  Business intelligence  
Robust Collaborative Learning of Patch-Level and Image-Level Annotations for Diabetic Retinopathy Grading From Fundus Image 期刊论文
IEEE TRANSACTIONS ON CYBERNETICS, 2021, 页码: 11
Authors:  Yang, Yehui;  Shang, Fangxin;  Wu, Binghong;  Yang, Dalu;  Wang, Lei;  Xu, Yanwu;  Zhang, Wensheng;  Zhang, Tianzhu
Favorite  |  View/Download:22/0  |  Submit date:2022/01/27
Lesions  Annotations  Generators  Feature extraction  Image segmentation  Retinopathy  Diabetes  Collaborative learning  convolutional neural networks (CNNs)  diabetic retinopathy (DR)  fundus image  
Location-Aware Real-Time Recommender Systems for Brick-and-Mortar Retailers 期刊论文
INFORMS JOURNAL ON COMPUTING, 2021, 页码: 17
Authors:  Zeng, Daniel;  Liu, Yong;  Yan, Ping;  Yang, Yanwu
Favorite  |  View/Download:18/0  |  Submit date:2021/12/28
recommender systems  location-aware recommendation  brick-and-mortar stores  
Real-time prediction of meme burst 会议论文
, Beijing, July 22-24, 2017
Authors:  Jie Bai;  Linjing Li;  Lan Lu;  Yanwu Yang;  Daniel Zeng
View  |  Adobe PDF(475Kb)  |  Favorite  |  View/Download:193/50  |  Submit date:2018/01/04
Optimal Budget Allocation Across Search Advertising Markets 期刊论文
INFORMS JOURNAL ON COMPUTING, 2015, 卷号: 27, 期号: 2, 页码: 285-300
Authors:  Yang, Yanwu;  Zeng, Daniel;  Yang, Yinghui;  Zhang, Jie
View  |  Adobe PDF(1107Kb)  |  Favorite  |  View/Download:438/191  |  Submit date:2015/09/17
Sponsored Search  Budget Allocation  Budget Strategy  Search Markets  
A stochastic model for budget distribution over time in search advertisements 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
Authors:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Yang, Yanwu;  Rui Qin
View  |  Adobe PDF(1043Kb)  |  Favorite  |  View/Download:150/23  |  Submit date:2016/06/20
Search Advertisement  Budget Distribution  Optimal Budget  Stochastic Programming  Budget Constraint  
Budget Planning for Coupled Campaigns in Sponsored Search Auctions 期刊论文
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 卷号: 18, 期号: 3, 页码: 39-65
Authors:  Yang, Yanwu;  Qin, Rui;  Jansen, Bernard J.;  Zhang, Jie;  Zeng, Daniel
View  |  Adobe PDF(1781Kb)  |  Favorite  |  View/Download:177/39  |  Submit date:2015/08/12
Advertising Campaigns  Budget Planning Decision Analysis  Online Advertising  Operations Research In marketIng  Optimal Control  Sponsored Search  Sponsored Search Auctions  
Dynamic dual adjustment of daily budgets and bids in sponsored search auctions 期刊论文
DECISION SUPPORT SYSTEMS, 2014, 卷号: 57, 期号: 0, 页码: 105-114
Authors:  Zhang, Jie;  Yang, Yanwu;  Li, Xin;  Qin, Rui;  Zeng, Daniel
View  |  Adobe PDF(983Kb)  |  Favorite  |  View/Download:185/47  |  Submit date:2015/08/12
Sponsored Search Auction  Budget Adjustment  Continuous Reinforcement Learning  Dynamic Adjustment  
Boundary value problems for stochastic budget distribution in search advertisements 会议论文
Proceedings of 2013 IEEE International Conference on Service Operations and Logistics, and Informatic, Dongguan, Guangdong, China, July 28-30, 2013
Authors:  Qin, Rui;  Yang, Yanwu;  Zeng, Daniel;  Wang, Fei-Yue;  Rui Qin
View  |  Adobe PDF(2295Kb)  |  Favorite  |  View/Download:170/42  |  Submit date:2016/06/20
Budget Distribution  Budget Demand  Stochastic Strategy  Budget Constraints  Search Advertisement  
Budget Strategy in Uncertain Environments of Search Auctions: A Preliminary Investigation 期刊论文
IEEE TRANSACTIONS ON SERVICES COMPUTING, 2013, 卷号: 6, 期号: 2, 页码: 168-176
Authors:  Yang, Yanwu;  Zhang, Jie;  Qin, Rui;  Li, Juanjuan;  Liu, Baiyu;  Liu, Zhong
View  |  Adobe PDF(587Kb)  |  Favorite  |  View/Download:160/16  |  Submit date:2015/08/12
Budget Optimization  Budget Decisions  Optimal Strategy  Stochastic Strategy  Search Auctions