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Real-time prediction of meme burst 会议论文
, Beijing, July 22-24, 2017
Authors:  Jie Bai;  Linjing Li;  Lan Lu;  Yanwu Yang;  Daniel Zeng
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Optimal Budget Allocation Across Search Advertising Markets 期刊论文
INFORMS JOURNAL ON COMPUTING, 2015, 卷号: 27, 期号: 2, 页码: 285-300
Authors:  Yang, Yanwu;  Zeng, Daniel;  Yang, Yinghui;  Zhang, Jie
View  |  Adobe PDF(1107Kb)  |  Favorite  |  View/Download:155/85  |  Submit date:2015/09/17
Sponsored Search  Budget Allocation  Budget Strategy  Search Markets  
A stochastic model for budget distribution over time in search advertisements 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
Authors:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Yang, Yanwu;  Rui Qin
View  |  Adobe PDF(1043Kb)  |  Favorite  |  View/Download:61/8  |  Submit date:2016/06/20
Search Advertisement  Budget Distribution  Optimal Budget  Stochastic Programming  Budget Constraint  
Budget Planning for Coupled Campaigns in Sponsored Search Auctions 期刊论文
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 卷号: 18, 期号: 3, 页码: 39-65
Authors:  Yang, Yanwu;  Qin, Rui;  Jansen, Bernard J.;  Zhang, Jie;  Zeng, Daniel
View  |  Adobe PDF(1781Kb)  |  Favorite  |  View/Download:74/17  |  Submit date:2015/08/12
Advertising Campaigns  Budget Planning Decision Analysis  Online Advertising  Operations Research In marketIng  Optimal Control  Sponsored Search  Sponsored Search Auctions  
Dynamic dual adjustment of daily budgets and bids in sponsored search auctions 期刊论文
DECISION SUPPORT SYSTEMS, 2014, 卷号: 57, 期号: 0, 页码: 105-114
Authors:  Zhang, Jie;  Yang, Yanwu;  Li, Xin;  Qin, Rui;  Zeng, Daniel
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Sponsored Search Auction  Budget Adjustment  Continuous Reinforcement Learning  Dynamic Adjustment  
Boundary value problems for stochastic budget distribution in search advertisements 会议论文
Proceedings of 2013 IEEE International Conference on Service Operations and Logistics, and Informatic, Dongguan, Guangdong, China, July 28-30, 2013
Authors:  Qin, Rui;  Yang, Yanwu;  Zeng, Daniel;  Wang, Fei-Yue;  Rui Qin
View  |  Adobe PDF(2295Kb)  |  Favorite  |  View/Download:63/12  |  Submit date:2016/06/20
Budget Distribution  Budget Demand  Stochastic Strategy  Budget Constraints  Search Advertisement  
Budget Strategy in Uncertain Environments of Search Auctions: A Preliminary Investigation 期刊论文
IEEE TRANSACTIONS ON SERVICES COMPUTING, 2013, 卷号: 6, 期号: 2, 页码: 168-176
Authors:  Yang, Yanwu;  Zhang, Jie;  Qin, Rui;  Li, Juanjuan;  Liu, Baiyu;  Liu, Zhong
View  |  Adobe PDF(587Kb)  |  Favorite  |  View/Download:49/3  |  Submit date:2015/08/12
Budget Optimization  Budget Decisions  Optimal Strategy  Stochastic Strategy  Search Auctions  
新兴电子商务—关键字竞价基础理论与计算实验 专著
北京:清华大学出版社, 2013
Authors:  王飞跃;  曾大军;  袁勇;  李林静;  杨彦武
Adobe PDF(284Kb)  |  Favorite  |  View/Download:54/1  |  Submit date:2017/07/15
搜索竞价广告中关键字最优化策略 期刊论文
信息系统学报, 2013, 卷号: 12, 期号: null, 页码: 9-23
Authors:  杨彦武;  郭迅华;  曾大军;  张杰;  秦蕊
View  |  Adobe PDF(1806Kb)  |  Favorite  |  View/Download:36/6  |  Submit date:2018/01/03
电子商务  搜索竞价广告  策略优化  关键字策略  广告策略  
Budget Planning for Coupled Campaigns in Search Auctions 会议论文
Proceedings of the 22th Workshop on Information Technologies and Systems, Orlando, Florida, Dec. 15-16, 2012
Authors:  Yang, Yanwu;  Qin, Rui;  Zhang, Jie;  Li, Xin;  Zeng, Dajun
View  |  Adobe PDF(485Kb)  |  Favorite  |  View/Download:45/4  |  Submit date:2018/01/03