Knowledge Commons of Institute of Automation,CAS
A stochastic model of temporal slot budget for sequential distribution in search advertisements | |
Qin, Rui; Yang, Yanwu; Rui QIn | |
2011-11 | |
会议名称 | The Third Chinese Conference on Social Computing |
会议录名称 | Proceedings of the Third Chinese Conference on Social Computing |
会议日期 | Nov. 5-6, 2011 |
会议地点 | Hunan, China |
摘要 |
In search advertisements, advertisers have to distribute the budget for an advertising campaign to a series of sequential temporal slots (e.g., daily budgets) during a certain promotion period. However, advertisers can not know exactly the optimal budget for each temporal slot because there exist many kinds of uncertainties in search advertising markets. In this paper we presented a stochastic model for budget distribution over a series of sequential temporal slots during a promotion period, for a given campaign, considering the optimal budget for temporal slots as a random variable. We studied some properties of our budget decision model. We also made some experiments to evaluate our model, and experimental results showed that our model could outperform a baseline strategy commonly used in practical search advertising campaigns. |
关键词 | Budget Distribution Optimal Budget Stochastic Strategy Budget Constraints Search Advertisement |
收录类别 | 其他 |
文献类型 | 会议论文 |
条目标识符 | http://ir.ia.ac.cn/handle/173211/11580 |
专题 | 多模态人工智能系统全国重点实验室_平行智能技术与系统团队 |
通讯作者 | Rui QIn |
推荐引用方式 GB/T 7714 | Qin, Rui,Yang, Yanwu,Rui QIn. A stochastic model of temporal slot budget for sequential distribution in search advertisements[C],2011. |
条目包含的文件 | 下载所有文件 | |||||
文件名称/大小 | 文献类型 | 版本类型 | 开放类型 | 使用许可 | ||
qin.pdf(277KB) | 会议论文 | 开放获取 | CC BY-NC-SA | 浏览 下载 |
除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。
修改评论